Spikes Asia, the Festival and awards celebrating creative excellence in APAC, has today confirmed a partnership with Mondelēz International, one of the world's largest snack companies, with iconic brands such as Oreo and Ritz biscuits, Cadbury and Milka chocolate and Trident gum, for this year's festival.
The sponsorship will aim to help support, nurture and teach marketers to grow within their careers and to enhance the work they do for their brands and companies. Each session will feature thought leaders from around the region, who will share their insights and perspective on how to fearlessly tackle the biggest marketing challenges in eCommerce, programmatic and mobile. The series will take place on Friday 11 September between 9:30 - 13:00. Additionally Mondelēz International will have a Fearless Talent booth that focuses on strengthening the presence of employees online so they can shine for both their companies and themselves.
Andrea Hayes, festival director, Spikes Asia, called it an exciting move
for the Festival.
Says Hayes: "Every year we ensure that the content programme at
Spikes Asia is reflective of the issues and developments of the region's
industry. By having a global company like Mondelēz International
champion this, we can get to the very heart of the industry from the
perspective of the client."
This is especially important to Dana
Anderson, chief marketing officer at Mondelēz International: "We feel fortunate to be a part of Spikes Asia, especially to
continue our goal to empower and ignite marketers to create fearless
work for their brands. At Mondelēz International, one of our priorities
is fostering a culture that embraces and encourages fearlessness."
Mondelēz
International's sponsorship is part of its broader "Fearless Talent"
initiative, which celebrates and highlights great marketing from around
the global, as well as showcasing the fearless talent behind the work.
Confirmed speakers include Bryan Rakowski, equity director for the Asia
Biscuits portfolio at Mondelēz International; Ruth Stubbs, CEO,
iProspect, Dentsu Aegis Network Asia Pacific; Bonin Bough, chief media
and eCommerce officer at Mondelēz International; Christopher Harrison, chief strategy officer at ZenithOptimedia Group; Michael Gao, head of
mobile business at Alimama; Adam Anger, general manager for Asia Pacific
at Microsoft Advertising; Pete Mitchell, director global media innovation at Mondelēz International; Ganesh Kashyap, director, China
eCommerce at Mondelēz International; Anthony Ho, marketing director,
Media at Mondelēz International; Shashank Tripathi, head of digital experience, global digital banking at Standard Chartered Bank; Anna
Chan, managing director, Amnet Asia and Yogesh Foflia, head of platforms
and media, TubeMogul.
Spikes Asia will host three streams of
content this year, and the Mondelēz International sessions. Over 70
speakers and 50 sessions have been confirmed as taking place across the
three days. Anyone registered to attend the Festival will have access to
all content, as well as the dedicated networking events and the Awards
Ceremony, which draws the Festival to a close on Friday 11 September.
Further information on the programme as well as details of how to register can be found online at www.spikes.asia.
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