HTC, a global leader in mobile innovation and design, has launched a new marketing campaign via Accelerate, dedicated to inspire Australians to pursue their 'One Day I Will' dreams and life goals.
With a focus on enabling people to get more from every day, HTC OneDay aims to help more Australians realise their goals. By registering at htconeday.com, people can share their 'One Day' goals and go into the draw to win weekly prizes, with the major winner receiving $25,000 to help realise their 'One Day I will' dream.
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HTC Australia and New Zealand country manager Ben Hodgson said the
campaign reflects HTCs vision to enable brilliance with its customers.
Says Hodgson: "We feel that 'One Day I Will' taps into an existing movement, helping
people set and achieve goals and lead a brilliant life. And we are
excited about the prospect of uncovering some inspiring and spectacular
stories of everyday people doing extraordinary things."
Comedy
duo and hosts of Hamish & Andy's Afternoon Drive Show, Hamish Blake
and Andy Lee, are also throwing their support behind the campaign by
launching a very special on air radio campaign today reflecting one of
their own 'One Day I Will' passions.
The partnership will see
Hamish and Andy achieve one of their life passions, set to encourage
people to make their lives brilliant and, of course, have fun. Having
made a career of getting the most out of each day, the reveal will set
the tone for the rest of the HTC One Day campaign.
In addition,
HTC will also help 100Things.com.au founder and bucket list chaser
Sebastian Terry reach one of his goals - to raise $100,000 for the
Make-a-Wish Foundation - by making a $10,000 donation. Terry's 'One Day'
dreams have seen him do everything from acting in a Bollywood film, to
skydiving naked, to helping a quadriplegic man complete a half marathon.
Says Terry: "The 'One Day I Will' concept appeals so much to me as it's
exactly how I live my life now. I believe as individuals
we have a responsibility to create a brilliant and meaningful life for
ourselves and others, something HTC and 'One Day I Will' is making a
reality."
Hodgson added he is proud to be supporting Terry in
reaching his One Day goal for the Make-A-Wish Foundation, while equally
thrilled to be working closely with Hamish and Andy to deliver the 'One
Day I Will' message and inspiration to the public.
Anyone can
pledge their 'One Day I Will' goals at htconeday.com until October 30.
All that is required is to register your details, putting you in the
running to win weekly prizes, including the globally acclaimed HTC One
M9, revolutionary HTC RE camera and Red Balloon vouchers. The major
prize is $25,000 set to help the winner realise their One Day I will
goal.
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