Adobe has announced the general availability of Adobe Digital Publishing Solution (DPS), the next generation of its groundbreaking Digital Publishing Suite, with Australian companies taking the lead in pioneering new ways for brands to deliver high-impact content to mobile apps.
Using DPS, corporations, universities and media companies can easily repurpose existing content, empowering marketers and designers to create immersive apps, without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, for the general public.
Says Nick Bogaty, senior
director, head of digital publishing at Adobe: "The new Adobe DPS makes it easier and more cost-effective to deliver
beautiful, compelling mobile apps - the kind of apps that stand out from
the competition and move brands forward. Now, the creation of
mobile apps can be entrusted to marketers and designers, the people who
know their brand the best."
Says Chris Skelton, managing director Adobe ANZ: "People are spending an average of
three hours in an app every day. The new Adobe DPS allows continuous
mobile publishing that lets businesses engage with their customers and
staff in a way that takes communications out of the hands of technicians
and places it into the hands of those who know how to create compelling
content."
Qantas
was the first company in the world to launch an app on the new DPS,
showcasing its redesigned Qantas Magazine.
Says Jo Boundy, head of
digital and entertainment at Qantas: "Until now, the iPad edition
of our publication launched at the same time as the print edition, on
the first of every month. This meant customers rarely engaged with the
content more than once - they had no reason to. Our new Qantas Magazine, created
with Digital Publishing Solution, is updated throughout the month,
providing readers with fresh, snackable content even when they're not
travelling. In addition to broadening our distribution and improving
ongoing engagement, it lets us maximize our content and provide
customers with engaging travel information and inspiration every step of
their journey."
Australian Gourmet Traveller has also launched
its app, highlighting the ability to put creators, not coders, in
control of the content.
Says Dané Stojanovic and Alexander Palmer, digital art directors at Gourmet Traveller Wine: "As Australia's leading and most
authoritative wine magazine it was important for us to find a digital
publishing solution which offered an organic experience, as opposed to a
reinterpretation of a magazine on a screen. The Adobe Digital
Publishing Solution is an incredibly flexible platform that allows us to
design and distribute content, unrestricted by publication cycles or
app updates."
New Features Created for Marketers and Designers
As
well as being available as a standalone offering, Adobe DPS is a core
component of the 2015 release of Creative Cloud for enterprise and
available as part of Adobe Experience Manager (AEM) Apps, part of Adobe
Marketing Cloud. New and enhanced features, include:
·
Continuous Publishing. With capabilities to push fresh content live,
readers now have more reasons to return frequently to DPS apps for fresh
content and updates. Brands have more control over content through
integration with AEM, content management systems like Drupal and
Wordpress; and HTML design tools from Adobe and others - all while still
supporting InDesign CC based workflows.
· Engaging
Experiences. Apps created with Adobe DPS deliver high-impact content to
audiences in a uniquely intuitive way. With the new collections feature,
content is now grouped together and delivered to smartphones and
tablets on iOS, Android and Windows. DPS also offers all of the app
services needed to acquire and retain audiences, including push
notifications; in-app messaging; intuitive search and content discovery;
and social network integration.
· Measuring and Delivering
ROI. Access built-in analytics, powered by Adobe Analytics, part of
Adobe Marketing Cloud, that capture online and offline data, and deliver
retention analysis, acquisition tracking, funnel conversion and more.
Adobe DPS also supports a variety of payment options for apps, such as
single purchases, subscriptions and all-access models for publishers and
enterprises who want to monetize content.
· Built for
Business. Adobe DPS now provides a new accounts control system that has
been elevated to the enterprise level, enabling organizers to assign
permissions to each person involved in the app creation process, both
employees and outside agencies.
Creative Agencies Adopt Adobe DPS
With
custom app development spending on the decline, creative agencies are
also adopting Adobe DPS and making it the new standard. In the first two
weeks of the DPS beta program, launched on June 17, thousands of
creatives from leading design agencies and brands signed up to get early
access.
Says Harry
Segal, co-founder of Segal Savad, the agency working with Barneys New
York to develop The Window, a beautiful, catalog-like app experience: "By putting development in the hands of creatives, DPS
empowers us to generate stunning, content-rich experiences, quickly and
easily - something never possible with native development. It's been wonderful to work with the iconic luxury retailer Barneys New
York, and to help amplify their products and point of view using DPS,
in an effort to further deepen connections and brand loyalty with their
customers. There is also tremendous comfort in using the flexible and
intuitive tools we already know and trust from Adobe."
Growing an Industry Standard
Since
originally launching in 2010 - as Adobe Digital Publishing Suite -
Adobe DPS has established an unprecedented track record. With more than
6,700 apps created by leading brands, including Audi, Celebrity Cruises,
and Conde Nast, there have been more than 315 million app downloads to
digital devices. Seventy-five million unique visitors from more than 244
counties have engaged with these apps, spending 173 million total hours
immersed and entertained. Customers who have released or are planning
to release apps today built on this new release of DPS include Barneys,
Qantas, National Theatre of Great Britain, and the UNC Kenan-Flagler
Business School.
Pricing and Availability
Adobe Digital
Publishing Solution is available today and can be purchased standalone,
as an add-on component for Creative Cloud enterprise or as part of Adobe
Experience Manager Apps. Pricing is available upon request. Existing
Adobe Digital Publishing Suite customers will get access to Adobe
Digital Publishing Solution as part of their current license
agreements. Explore the next generation of digital publishing by
participating in a free 30-day trial here.
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