Showpony Advertising has won the advertising account for South Australia's premier retail precinct, Rundle Mall.
The announcement follows an extensive tender process and creative pitch in which Showpony emerged as the winner among the highly competitive field of applicants.
Showpony general manager Sophie Young said the win reflected both
brands' commitment to the South Australian community and business
sector.
Says Young: "The recent $30 million redevelopment, revitalisation of
laneways and arcades, as well as premium offerings like Tiffany and 2KW
have established the Rundle Mall precinct as Adelaide's premier shopping
destination.
"We are thrilled to partner with
Rundle Mall Management Authority to support its stakeholders and make
the most of the content and activation opportunities that this unique
destination provides."
Rundle Mall management authority marketing and events consultant Amanda Grocock said the competition for this
tender was significant and the authority received some wonderful
pitches.
Says Grocock: "After the successful launch of the precinct's new Unfold
Rundle Mall platform in May 2015, the Rundle Mall Management Authority
was looking for an Agency with which we could form a strong
partnership.
"Throughout the Tender process
Showpony was able to demonstrate their passion for what they do, the
quality of their strategic insights and a cultural fit with Rundle Mall
that I believe will drive the brand into the future and support our
stakeholder community in the years to come."
Showpony Advertising
is an independently owned agency with offices in Adelaide and
Melbourne. Clients include Balfours, Coopers, Bridgestone, Yalumba,
Adelaide Football Club, and Flinders University.
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