Andrology Australia is launching a new campaign via Melbourne independent agency Sense, to help raise awareness of Men's Health Week, which will run 15 - 21 June 2015.
But what is andrology? Put simply, andrology is the male version of gynaecology and Andrology Australia is the centre for male reproductive health. It is funded by the Australian Government Department of Health and administered by Monash University.
Says Carol Holden, Andrology Australia CEO: "One of our tasks it to help
raise awareness of men's health issues. Attitudes are changing
but unfortunately too many men still don't feel comfortable discussing
their sexual and reproductive health with a doctor. This needs to change
because of the strong links between chronic disease and reproductive
health, such as erectile problems, but we need to be smart about how we
can reach all men across Australia with limited resources. Helping to
promote Men's Health Week and providing health professionals and
community groups with useful communication tools, we see as the best use
of our resources."
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The campaign comprises posters, online banners and
information brochures. It addresses the problem with humour,
highlighting the need for men to discuss their reproductive health
concerns with their doctor.
Client: Andrology Australia
Agency: Sense Creative
Director: Guillaume Roux
Copywriter: Peter Milne
Art Director: Vincent Casey
Photographer: Alex Gott-Cumbers
Finished Artist: Adrienne Sandow
Account Manager: Lisa Goldsworthy
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