As entries open across all categories for the 2015 Spikes Asia Festival of Creativity, the festival has today announced the names of the industry leaders set to head the juries.
Representing Australia as jury presidents is Peter Grasse, president, Curious Film for Film Craft and Ben Cooper, group innovation director, M&C Saatchi Sydney for Innovation.
Terry Savage, chairman, Lions Festivals, said that the quality of the
jury presidents was reflective of the region's standing on the world
stage.
Says Savage: "Each president brings a depth of experience in their
respective field and will capably lead discussions around the industry
and region to ultimately award truly outstanding creativity."
Branded Content & Entertainment Jury President
Todd Hunter, creative executive, Creative Artists Agency, USA
Working
with leading brands including Coca-Cola, General Motors, Diageo and
Chipotle, Hunter was hailed the third Most Awardead Creative Director by
Advertising Age and was featured on The Holmes Report's "The Innovator
25".
Says Hunter: "It is an honour to serve as president of the Branded Content
& Entertainment category this year. This region has produced some of
the most iconic and exciting branded content in the industry, and I
hope to see that taken to a whole new level. We will be on the lookout
for eloquent and emotional storytelling that adds value to people's
lives and effectively builds a brand. We will be looking for work that
puts a dent in the world."
Creative Effectiveness Jury President
Nick Garrett, Chief Executive Officer, Colenso BBDO, New Zealand
Since
joining Colenso BBDO in 2010, Garrett has driven the agency to become
noted for outstanding creativity and effectiveness, ranking as the most
effective agency in the world by WARC in 2014.
Says Garrett: "It's an honour to be
asked to chair the Spikes Asia Creative Effectiveness Jury. As Asia's
creative reputation grows rapidly at a global level it is more important
than ever to demonstrate how brilliant creative thinking can be a
powerful weapon to solve business problems and to show the best work our
region has to offer is highly effective."
Design Jury President
Yoshihiro
Yagai, Creative Director, Dentsu Inc., Japan
Yagai's work has been
influential in pushing the boundaries of creativity and has seen him
earn the title of the most awarded art-based creative in Japan with an
accolade count that reaches over 150.
Says Yagai: "Design created for design's
sake is not design. Sometimes, however, award shows tend to recognise
designs that are not derived from the brand philosophy and somewhat
leave the brand behind. Design should be at the centre of the brand
strategy, and bring the brand philosophy to life. If the goal is
achieved without putting any stress on the brand, then the output is
most likely to be beautiful. I hope we can carefully search for and
discover such work."
Digital and Mobile Jury President
Wain Choi, Global Executive Creative Director, Cheil Worldwide, South Korea
Choi has worked on some of the world's leading brands such as Nike,
Coca-Cola, Toyota F1 and Samsung. Currently leading the Seoul
Headquarters of one of the largest advertising agencies in the world,
his work has been recognised at both national and international levels.
"I'm
looking forward to Spikes and seeing the best work from Asia. We now
stack up against the best agencies in our world. Asia is no longer an
afterthought when it comes to great work."
Direct and Promo & Activation Jury President
Nils Andersson, President and Chief Creative Officer, TBWA, China
His
expertise in introducing international brands into the Chinese and
Asian markets have seen him earn the titles of 'Fourth Most Awarded
Creative Director in the World' and Campaign Asia Pacific's 'China
Creative of the Year' in 2014.
Says Andersson: "I am looking for those rare, fresh
ideas that force their way through to the top. Pieces that cut through
the chatter, connect and truly have an effect."
Film Craft Jury President
Peter Grasse, President, Curious Film, Australia
For
over 10 years Grasse has been instrumental in Curious Film's development
as Asia-Pacific's most dynamic production company, winning multiple
awards including Cannes Lions Film Craft Lions and a top three ranking
in BestAds 'Production Companies of the Decade'.
Says Grasse: "As a long-time
champion of crafted excellence in film, I'm energised to honour those
clients, agencies & production companies that value the power of
inspired production."
Healthcare Jury President
Vineet Thapar, SVP, Group Creative Director, Digitas Health, UK
Focusing
on digital led marketing in the Health and Wellness industry, Thapar
has won numerous awards for his work, which strives to breach the
boundaries of health, creativity, technology, people, culture and
science.
Says Thapar: "I'm really excited because I've been a fan of work from
Asia for a long time. I'm very curious to see how the larger global
economic pivot towards east is showing up in the work. And because
health needs more creative thinkers globally to take up the challenge,
I'm keen to see how agencies in Asia are delivering health &
wellness ideas that are differentiating, relevant, innovative and
engaging. I'm looking forward to passionate discussions with jury
members, and learning from them."
Innovation Jury President
Ben
Cooper, Group Innovation Director, M&C Saatchi, Australia
Cooper's use
of digital technology has proven successful in developing inspirational
campaigns that have led to numerous accolades for M&C Saatchi,
including ranking as Australia's 2nd Most Innovative Company in Business
Review Weekly and receiving B&T's 2014 Agency of the Year.
Says Cooper: "As
we move into a post-industrial era the opportunity abounds for Asia
Pacific to increase its position as a thought leader. I look forward to
exploring the diversity of ideas from the region, the breakthroughs and
the solutions to problems previously thought insurmountable."
Media Jury President
Nick Waters, Chief Executive Officer, Dentsu Aegis Network, Asia Pacific
Waters has developed the Dentsu Aegis Network by broadening their product
offerings across the Asia Pacific region, leading to numerous accolades
including Dentsu winning Agency of the Year at both Spikes Asia and
AdFest and Isobar winning Campaign's Digital Network of the Year.
Says Waters: "We
all know Asia is the world's most dynamic and exciting region, but is
this vibrancy matched by the quality of thinking, innovation and
execution? Have agencies helped brands harness the growing consumer
spending power through all the channels available? Is the mass usage of
social media and mobile being utilised effectively to drive sales? Are
we connecting the point of brand exposure to transaction? Is the offline
to online universe being effectively connected? These are the kind of
questions I am looking forward to seeing answered at this year's Spikes -
in short, how well are agencies doing in helping brands to keep up with
their consumers."
PR Jury President
Valerie Pinto, Chief Executive Officer, Weber Shandwick, India
Building
her earlier agency into one of the largest public relations
consultancies in India, including consulting for Fortune 500 companies
across numerous industries, Pinto leads the Indian arm of Weber
Shandwick and sits on its Asia Pacific senior management board.
Says Pinto: "I
look forward to experiencing the best of the creative best from Asia
Pacific at the Spikes Asia Festival of Creativity this September. It is
my privilege to serve as president in the PR category where one can
experience the greatest work from across the region with high impact
campaigns that impact lives. It would be interesting to review the
diversity of the work and take back learnings to India."
Outdoor and Radio Jury President
Marcus Rebeschini, Chief Creative Officer, Y&R Asia, Singapore
Rebeschini has been the driving force behind Y&R Asia becoming one of the
region's most awarded networks over the past few years, having won
hundreds of awards across national and international festivals.
Says Rebeschini: "If
everything has been done before, innovation wouldn't exist. I'm hoping
to celebrate some truly fresh thinking with my fellow jury members.
After all not everything has been done before even in the most
traditional of mediums such as Radio and Outdoor."
Film, Print and Print & Poster Craft and Integrated Jury President
Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson, Global
Described
by Campaign magazine as a "unicorn" in the communications industry,
Eastwood has overseen some of the most innovative and recognisable
creative
projects in advertising today. He is a highly awarded creative and in
AdAge's 2013 Award's Report was listed as the 5th most awarded chief
creative officer worldwide.
Says Eastwood: "Asia is one of the most exciting
creative regions in the world. The work is always beautifully crafted,
from design to art direction to copywriting. And we often see incredible
examples of innovative and ground-breaking uses for new technology. I'm
really looking forward to seeing some amazing work."
For the
first time, Spikes Asia will award the Grand Prix for Good. This new
trophy rewards work ineligible to win a Grand Prix in their sections
because they are made for charities/not for profit or have charitable or
public service messages. All such excluded gold winning entries will
now be considered by the Integrated jury who will decide on the winner.
Elsewhere,
the Creative Effectiveness category's eligibility dates have been
extended, broadening its scope to include previously shortlisted or
awarded campaigns from the past three years.
Entries to Spikes
Asia are now open. Further information on how to enter the awards,
including category definitions and rules, fees and important dates can
be found online at www.spikes.asia.
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