STW's Moon Group has been appointed by Australia's leading professional association for financial planners, the Financial Planning Association of Australia (FPA), as its creative agency of choice following a competitive pitch.
Effective immediately, the appointment gives Moon a remit to develop the strategy and creative for the FPA's 2015 consumer advertising campaign.
Gavin Levinsohn, Moon Group's CEO said the team was thrilled to add the
FPA to Moon's burgeoning client roster.
Says Levinsohn: "Australia's financial
landscape is a challenging environment and demands a clever and bespoke
creative solution. Many Australians still don't actively seek financial
advice, so we will be working closely with the FPA to create a campaign
ensuring consumers naturally turn to a Certified Financial Planner
professional for trusted financial advice."
Says Rob Martin Murphy, group executive creative director, Moon Group:
"It's a great win for us here at Moon Group. We're looking forward to
helping the FPA grow its brand and member base."
Says Mark
Rantall, FPA CEO: "We are excited about our new partnership with Moon Group,
and the new campaign we are launching soon. The campaign is designed
to give consumers clear road signs to the right advice. A Certified
Financial Planner professional holds the highest financial planning
qualification worldwide."
The first campaign created by Moon will go live in April and will be aired nationally throughout the autumn and winter period.
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