Stockland is putting the fun and festivity back into Christmas, teaming up with celebrity chef, Fast Ed from Better Homes and Gardens and mummy blogger, Kat from The Organised Housewife to launch Easy Christmas online destination and campaign via Isobar, IKON and Wellcom.
Easy Christmas is filled with inspirational recipes, gift ideas and much more to help prepare and plan for a sumptuous, stress-free Christmas with all the trimmings.
VIEW THE FIRST VIDEO
VIEW THE SECOND VIDEO
TV chef and cookbook author, Fast Ed (Ed Halmagyi) has provided two
super, simple and scrumptious Easy Christmas recipes; a 'Christmas Roast
Chicken' and 'Summer Pav Roll'.
Says Ben Allen, general manager,
marketing at Stockland: "With Easy Christmas, Stockland is helping
Australians get inspired for Christmas and make the pre-planning and
shopping phase easier. We want customers to think of Stockland as their
Christmas helper at this hectic time of year, with their local
Stockland shopping centre a place where they can experience the magic of
Christmas and get what they need, without blowing the budget."
The
Stockland annual pre-Christmas survey has revealed Aussies are getting
organised earlier to reduce the silly season stress. The annual survey
of over 1,000 Australians shows 73% have started their shopping already
and only 10% will wait until mid-December or Christmas Eve.
The
research also discovered that an astonishing 90% of people are looking
for Christmas inspiration. With people admitting they either have no
idea what to buy, or have only planned some things and needed help with
others.
Says Allen: "We're seeing a shift in the way people do
their shopping. Australians are starting earlier and preferring to make
multiple trips to the shops rather than putting all their pressies in
one basket during one big shopping expedition.
"At the same time
people are also looking for great inspiration and tips at this time of
year, whether for gifts, recipes or decorating. At Stockland, we're
hoping to make the shopping experience as enjoyable and easy as possible
both in centre and online."
Media agency: IKON
Digital and Content Agency: Isobar
PR: Monique Jones, Stockland
Print Creative: Clemenger BBDO
Production Agency: Wellcom
Comments (16)