Online department store OO.com.au has launched its new 'Shamelessly Good Value' campaign via The Ideas Hatchery, Sydney signaling the next evolution of one of Australia's most established online retailers.
The TVC will run for 10 weeks and will appear on metro free-to-air, as well as on digital media. The 30-second ad is supported by a 15 second execution and will run in the lead-up to the busy Christmas shopping season.
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Geoff Adams, OO buying manager said the launch of the TVC would help the
retailer reposition its brand from being an online discount department
store into Australia's favourite home and lifestyle department store:
"The campaign launch coincides with the release of our new furniture and
lifestyle range, which is featured in the advertisement.
"The
Shamelessly Good Value tagline is a little quirky and unexpected, which
pays homage to our brand personality and also speaks to the great
savings and quality you get when you shop at OO," he said.
Creative Agency: The Ideas Hatchery
Creative Director: Simon Druery
Production Company: Louder Than Words
Director: Nick Pollack
Producer: Carol Pirutti
Music: Jonny Higgins
Stylist: Natalie Nader
Digital Marketing Manager: Rie Kubo
Marketing Manager: Tanna Halder
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