ADMA has announced that Peter Tanner (left), former Obama for America data scientist/strategist and current senior data manager at Capital One in Toronto, is coming to Australia to speak about how he has applied his learnings from Obama for America to the business context with Capital One.
Tanner will speak at the ADMA Global Forum's Marketing and Advertising conference on Tuesday 29 July at the Sydney Hilton Hotel at 4.45pm.
Says Jodie Sangster, ADMA CEO: "In 2012, the Obama for America campaign used advanced analytics to
target voters, especially in social media channels. Peter's presentation
will show us how these analytics techniques will be used in future
business applications, and how these strategies can be applied to
business."
Tanner was an analyst
for the 2012 Obama campaign at the Chicago headquarters, with a focus on
leveraging digital channels to persuade, encourage turn out and
register voters. He has worked as a quant in the financial sector and
his sports analytics have featured in The New York Times and on ESPN.
Moderator announced for Creative Fuel
ADMA has also announced that Diana Palmer (left), the contemporary art
specialist and founder of Palmer Art Projects, will moderate the
day-long Creative Fuel conference at the Eveleigh Carriageworks on
Monday, 28 July from 10.00am.
Says Sangster: "Diana Palmer is known for
repurposing existing cultural content in new ways and engaging audiences
through new experiences of contemporary art. She is knowledgeable about
many aspects of creativity and will be able to ask great questions to
challenge and draw forth insights from the diverse personalities
presenting at Creative Fuel."
As a contemporary
art specialist, Palmer has developed significant Sydney- based and
international exhibitions. Working closely with gallery directors, she
developed successful applications for art fair exhibitions including Sam
Leach 'The Civilising Process' At Volta9 Basel, eX de Medici, 'Tonne of
Bricks' at Melbourne Art Fair 2012 as well as Penny Byrne at Art Basel
Hong Kong (2013), Sam Jinks at Singapore Art Fair (2013), Darren
Sylvester at VOLTANY (2013) and Laith McGregor at Auckland Art Fair
(August 2013).
Palmer is also a contemporary arts writer, working
with artists and exhibitions, creating content for media and private
clients as well as working on the publications in 2013 of Sydney Ball:
The Stain Paintings 1972 - 1980 and Alex Seton's Roughing Out. Most
recently she has been asked to contribute to Sydney's six-week festival
Idea Bombing: The Gallery Edition, providing insight into Sydney's
cultural and creative landscape of the future.
A moment with Tina Fox at Creative Fuel
Public
artist Tina Fox (left) is also added to the Creative Fuel 'moments' line up
where artists and other creatives are speaking about their work and what
inspires them. Tina is a renowned textile artist and designer.
At
Creative Fuel, Fox will explain how her creative works sit at the
boundary of art, craft and design, infused with the many influences from
her diverse career as an artist, interior designer and architect. She
will demonstrate how she takes traditional handcrafting skills and
reinterprets them in modern and challenging ways.
ADMA Global
Forum begins 28 July at the Carriageworks, Eveleigh with Creative Fuel
for the creative community. It then moves to the Sydney Hilton Hotel on
Tuesday 29-30 July for Marketing and Advertising Forum (29-30 July) for
the local marketing/ad industry, Media Connect for the publishing
industry (29 July) and ADMA BI and Analytics Lab for data analytics
professionals (30 July).
There are over 70 global speakers on
tap with the international contingent featuring speakers from the USA,
Canada, the UK, Japan, India and Korea.
Says Sangster: "We have brought
together some of the most powerful people in creative, media, analytics
and marketing and advertising from around the world. It will be
fascinating to hear about their successes, vision and lessons learned
for their companies and brands."
Here's a snapshot of just a few of the speakers and topics on tap:
Creative Fuel: Four fundamental transformations for the connected age
with Bob Greenberg, founder and chairman and CEO R/GA.
Creative Fuel: People loved touching MTV's balls: taking creativity to
the next level with Vanessa Zuppicich, Creative Director, MTV Brand
& Commercial.
Creative Fuel: Neuromarketing and the creative process with Roger Dooley, Author, Brainfluence.
Marketing and Advertising Forum: Remaining flexible, marketing in a
changing environment with Jordan Fiksenbaum, VP Marketing and PR, Cirque
du Soleil.
Marketing and Advertising Forum: How 'B-to-Me'
marketing is forging new grounds in marketing playbooks, with Anna
Griffin, SVP Global Marketing, CA Technologies. Marketing and
Advertising Forum: Data-driven creativity: can great creativity and data
co-exist? With Dr. Lauren Tucker, SVP/Director Martin Decision Sciences
Media Connect: Where we see the world of media heading in the future
with Bob Garfield, MediaPost columnist and radio presenter.
Media Connect: The Huffington Post: The road to becoming a global media
brand, with Koda Wang, GM International, The HuffPost.
BI and
Analytics Lab: The seven pillars of data analytics success with
Jean-Paul Isson, author, Win with Advanced Analytics and VP Predictive
Analytics and BI, Monster Inc.
BI and Analytics Lab: how data science solves the employee churn problem, with Greta Roberts, CEO, Talent Analytics.
In
addition to the stellar line-up of presenters, the ADMA Global Forum at
Sydney Hilton Hotel also features an Innovation Zone, a grown up
playground featuring the latest in marketing technology for the
industry, delegate breakfasts and networking drinks.
Keep up
with the news on Twitter @admaforum and connect using #admaforum. More
information at http://www.adma.com.au/adma-global-forum/.
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