Corporate advisory firm McGrathNicol has engaged Sefiani as its strategic communications agency following a competitive review process.
McGrathNicol is a market leader in Australia and New Zealand, with deep expertise across multiple sectors.
To coincide with the firm's tenth anniversary, Sefiani's specialist
professional services group will focus on profiling McGrathNicol's
expertise in advisory, forensic and transaction services while building
on its strong heritage in corporate recovery.
Sefiani will work
with McGrathNicol to develop and implement a strategic communications
program to promote and extend the firm's brand through thought
leadership and media engagement.
Says Robyn McKern, CEO,
McGrathNicol: "We were impressed with Sefiani's ideas and fresh
thinking, the expert team on the account and their deep understanding of
our sector. We look forward to working together to implement our
strategic communications strategy and highlight McGrathNicol's advisory
expertise."
Says Robyn Sefiani, managing director, Sefiani: "We
are excited to be working with McGrathNicol as a leader in its field,
with talented partners doing great work with some of Australia's leading
corporations. We're looking forward to raising the profile of the firm,
its partners, corporate products and services."
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