Last night, AIMIA announced the winners of the 20th Annual AIMIA Awards during a ceremony held at The Argyle in Sydney. The AIMIA Awards celebrate the exceptional work undertaken by Australia's top digital industry talent over the past year.
Clemenger BBDO Sydney stood out as the clear winner taking home the Best of the Best title for Skittles/Wrigley's 'Telekinize The Rainbow' campaign. The campaign also won Best Social Media and Most Innovative Digital Product or Service - Platform Innovation.
DT and OgilvyOne scored Best of Smartphone for 'Melbourne Viewfinders',
Westpac Banking won Best Enterprise for Westpank Banking for iPad,
Pusher won Best Cross Platform for 'Lorna Jane - Active Living', SBS and
Northern Pictures scored Best Video for 'Cronulla Riots - The Day that
Shocked the Nation', BCM was awarded Most Effective Digital Product or
Service for Sunny 
Queen 'ChookTracker', Adrenalin Media won Best of
Websites and Online Services for BPAY, ABC Children's TV, Secret Labs
and Sonar Sounds scored Best of Tablet for 'ABC4Kids Play School
Playtime', VML Australia won Best Digital Advertising or Communication
for 'Missing Person's Pre-roll' and ABC Innovation & Strategic
Development scored Most Innovative Digital Product or Service - Content
Innovation for 'The Opera House Project'.
Comedian Kitty Flanagan
hosted the event for the second year running, keeping over 500
attendees entertained with her witty humour while opening speeches were
delivered by AIMIA chairman Tim O'Neill and CEO David Holmes.
The
20th Annual AIMIA Awards see the largest field of finalists to date
with 40 winners announced during the course of the evening. This year's
finalists featured the most innovative technology to date with creative
campaigns using eye-tracking, 3D printing, data science and even
robotics.
In his opening speech, AIMIA CEO David Holmes recognised the calibre of talent in the industry.
Says
Holmes: "Australian digital practitioners are globally sought after for
their creativity and work ethic. We are seeing an emerging trend for
Australian digital businesses to expand internationally and compete
exceptionally well. But make no mistake we are in a global fight for
dominance."
AIMIA chairman, Tim O'Neill also highlighted the need
for the industry to collaborate to ensure Australia continues to grow
as a digital leader on an international scale.
Says O'Neill: "We
need to work more as an industry if we are to overcome our geographic
isolation and be a top ten player on the international stage.
Collaboration and access to investment have been identified as the most
important drivers of all leading digital economies across the globe."
The AIMIA Awards continue to celebrate the best work of Australia's digital content, services and applications each year.
Says Holmes: "Sharing and celebrating great work is imperative to the development and health of an industry as dynamic as ours.
"This
site is designed with open collaboration in mind. The digital industry
hub is a place where we can share and gain access to resources, best
practices and thought leadership as well as identify areas that need
industry focus, such as faster, more affordable broadband or employee
share schemes. With the industry's involvement, this resource will
become a key competitive advantage for us all."
Attendees were
encouraged to get involved to help the site evolve and become a platform
for establishing Australia in the international market.
Gold
sponsors of the 20th Annual AIMIA awards include Telstra, Hostworks and
EY. Silver sponsors include ThePlatform, Adobe, AAPT, Harvey Nash,
Spectrum and I-Nex and Bronze sponsors are Akamai, Digistor, Rocket
Productions and Un Ltd.
The winners of the 20th Annual AIMIA Awards are:
Best of Smartphone - Learning & Education
CanUHanyu - 2and2 & ESA
Best of Smartphone - Tourism or Travel
Melbourne Viewfinders - DT & OgilvyOne
Best of Smartphone - Government & Non-profit
Snap Send Solve V2 - Outware Mobile & Snap Send Solve
Best of Smartphone - Publisher
ABC Mobile Flagship Apps - ABC & Gomeeki
Best of Smartphone - Entertainment
KFC Snack! in the Face - DT, Ogilvy & Yum!
Best of Smartphone - Cultural or Lifestyle
Cricket Australia Live - Official App Igloo, Outware Mobile & Accenture
Best of Smartphone - Retail & e-Commerce
Leggo's iOS and Android App - Hardhat Digital, Simplot Australia & Leggo's
Best of Smartphone
Melbourne Viewfinders - DT & OgilvyOne
Best Enterprise
Westpac Banking for iPad - Westpac Banking Corporation
Best Social Media - Best use of social media
Telekinize The Rainbow - Clemenger BBDO Sydney & Wrigley's
Best Social Media - Best Community
Lorna Jane - Active Living - Pusher
Best Social Media
Telekinize The Rainbow - Clemenger BBDO Sydney & Wrigley's
Best Cross Platform
Lorna Jane - Active Living - Pusher
Best Video - Video publisher & platform
Foxtel Go 2013 - Foxtel
Best Video - Best Use Of Video
Cronulla Riots - The Day that Shocked the Nation - SBS & Northern Pictures
Best Video
Cronulla Riots - The Day that Schocked the Nation - SBS & Northern Pictures
Most Effective Digital Product or Service
Sunny Queen 'ChookTracker' - BCM
Best of Websites & Online Services - Learning & Education
Mentally Healthy Workplace Deepend
Best of Websites & Online Services - Financial Services
BPAY Adrenalin Media
Best of Websites & Online Services - Government & Non-profit
Unlock The Grid Isobar Australia & VicRoads
Best of Websites & Online Services - Publisher
SBS.com.au SBS
Best of Websites & Online Services - Retail & e-Commerce
Nissan Australia Reactive
Best of Websites & Online Services - Tourism or Travel
Wet 'n' Wild Summer Games Isobar Australia
Best of Websites & Online Services - Entertainment
ABC iview ABC
Best of Websites & Online Services - Cultural or Lifestyle
Cronulla Riots - The Day that Shocked the Nation - SBS & Northern Pictures
Best of Websites & Online Services
BPAY - Adrenalin Media
Best of Tablet - Learning & Education
Summer Of The Seventeenth Doll iPad App - The Nest & Currency Press
Best of Tablet - Government & Non-profit
Birth Choices - Raising Children Network
Best of Tablet - Entertainment
ABC4Kids Play School Play Time - ABC Children's TV, Secret Labs & Sonar Sound
Best of Tablet - Retail & e-Commerce
Coles Feed Your Family iPad App - Reactive
Best of Tablet - Publisher
realestate.com.au iPad app - REA Group
Best of Tablet
ABC4Kids Play School Play Time - ABC Children's TV, Secret Labs & Sonar Sound
Best of Digital Advertising or Communication - Government & Non-Profit
Missing Person Pre-Roll - VML Australia
Best Digital Advertising or Communication - Retail & e-Commerce
Sunny Queen 'ChookTracker' - BCM
Best Digital Advertising or Communication - Tourism or Travel
Sydney 360 - Destination NSW & NSW Government
Best Digital Advertising or Communication
Missing Person Pre-Roll - VML Australia
Most Innovative Digital Product or Service - Platform Innovation
Telekinize The Rainbow - Clemenger BBDO Sydney & Wrigley's
Most Innovative Digital Product or Service - Content Innovation
The Opera House Project - ABC Innovation & Strategic Development
Best of the Best
Telekinize The Rainbow - Clemenger BBDO Sydney & Wrigley's
Outstanding Contribution Award
SANDRA DAVEY
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