Last night, Schweppes released the final piece in a new campaign for Schweppes Mineral Waters via GPY&R Melbourne.
The Schweppes Mineral Water 'Fancy Food Fight' saw Schweppes team up with the award winning 3-hatted chef Martin Benn, of Sydney's Sepia restaurant, to create an extraordinary event - Australia's first ever fine-dining food fight.
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Says Ben Goss, Schweppes group marketing manager: "Our ads have always
had a sense of grownup fun, but this year we wanted to create an event
where people could experience it for themselves."
With just 70
seats available at the exclusive event, the campaign had a soft launch
in early February with a ticket promotion going out to their 91,000
strong social media following.
In the lead up to the main event, a
series of online teasers were released showing Martin Benn and his team
experimenting and testing various dishes as they worked to create a
menu designed specifically to be thrown. Other than tasting great and
matching with the Mineral Water flavours, the dishes were also judged on
their range, accuracy, fire rate and 'splat-ability'.
The Fancy
Food Fight took place on 24th February when the excited diners arrived
at Carriageworks in Sydney Throughout the event seven courses were
served, each more delicious and destructive than the last, to a
delighted group of diners who ate, drank and threw their meals at one
another while the cameras rolled.
Says Evan Roberts, GPY&R
Melbourne creative director: "It was important for us to not only create
an event that people would enjoy, but also produce a piece of film that
was a notch above the usual documentary style. Hats off to Will
O'Rourke and Glue, they've really raised the bar with this one."
• Schweppes General Manager Marketing: Troy McKinna
• Group Marketing Manager: Ben Goss
• Senior Brand Manager - Schweppes: Hanan Eissa
• Brand Manager - Schweppes: Meg Terrill
• Agency: GPY&R Melbourne
• Chief Creative Officer: Ben Coulson
• Creative Director: Evan Roberts
• Senior Art Director: Luke Simkins
• Senior Strategy Planner: Warren Davies
• Executive Producer: Romanca Jasinski
• Group Account Director: Mat Cummings
• Production Company: Will O'Rourke
• Director: The Glue Society (Paul Bruty & Jonathan Kneebone)
• Executive Producer: Michael Ritchie
• Head of Projects: Josh Mullens
• Producer: Alex Kember
• Executive Chef: Martin Benn (Sepia Restaurant)
• DOP: Rob Marsh
• Production Designer: Michael Lacono
• Art Director: Brodie McLennan
• Editor: Dave Whittaker at The Editors
• Music Supervision: Level Two Music
• Music Sound Engineer: Byron Scullin @ Electric Dreams
• Sound Design: Flagstaff - Paul Le Couteur
• PR Agency: Haystac
• Media buying agency: Carat
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