Award-winning commercial music house Nylon Studios is proud to announce the team's latest music arrangement, final mix, casting and vocal records for Heinz's first Super Bowl spot in 16 years.
Directed by Chris Woods in conjunction with Cramer Krasselt Chicago, Whitehouse Post Chicago, and The Mill Chicago, 'Hum' has garnered attention from the NY Times, and a host of other networks covering the 2014 Super Bowl.
VIEW THE SPOT
The campaign engagement effort also includes a viral photo campaign encouraging consumers to "Show us your Heinz".
Says Christina
Tortorelli, New York executive producer: "Since
the final vocal arrangement preceded film, our goal was to capture the
most authentic and raw performances as to enhance and guide the
on-camera talent.
"We're excited to have been a pivotal part in this
iconic brand's return to the Super Bowl and in triggering happy (...and
you know it) memories of its viewers."
Working
throughout North America, Australia, and Asia, Nylon Studios has
produced music and soundtracks for the industry's leading agencies on
major campaigns for brands such as Nike, Boags, ING, Hahn, Sony, Target,
JC Penney, Axe, Ford, Toyota, Lexus, Honda and many others. Since 2002,
Nylon has won several distinctive awards, including Australian Creative
"Hotshop" six years running, an LIAA for Best Original Score, and a
Cannes Lions Grand Prix.
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