Everybody is talking about it but not many are confident they are doing it right. Marketers can now learn how to develop effective content marketing with the help of a half-day seminar presented by content marketing agency King Content, WARC and TrinityP3.
The seminar is being held in Sydney on Friday 21 March, from 1pm to 5pm.
Tickets are $25 and all will be donated to the Charlie Teoh Brain
Cancer Research Trust.
Click here for more details and to buy tickets.
Titled 'How to become an effective content marketer', the event will
provide attendees with a practical understanding of what content
marketing is and how it works, including advice on how to develop an
effective organisational approach to content marketing through strategy
development, social media integration and agile data analysis.
Highlights will include:
The
content revolution, presented by WARC Asia Pacific managing director Ed
Pank - covering key trends in content marketing, with a focus on
digital content.
Says Pank: "Content is one of the hottest topics in
marketing. But like many emerging areas, it lacks clarity over
definitions, best practice and measures of success. In this session,
Warc will share case studies from some of world's leading brands that
highlight key trends within content marketing, and examine different
types of content strategy a brand can follow."
Marketer Panel:
Overcoming the Challenges of Content Marketing, featuring Kelly Services head of global marketing Todd Wheatland; TrinityP3 senior consultant
Anton Buchner; Thomson Reuters senior manager, strategic marketing - legal, tax & accounting, Luana Zugman; and Robert Half recruitment marketing manager Skye Chapman.
Content marketing as culture
shift: Developing an effective organisational approach, presented by
Kelly Services head of global marketing Todd Wheatland - offering a best
practices guide for developing an organisational approach to content
marketing.
Managing Content Marketing for Successful Outcomes,
presented by TrinityP3 founder and managing director Darren Woolley - on
how to set up a content marketing strategy for success.
Says Woolley: "Is it
any wonder many marketers find content marketing such a challenge? Every
agency and every supplier appears to be in the content marketing
business these days.
"Yet content marketing well planned
and executed is a powerful tool for engaging customers in a brand. This
session is about defining what is required for marketers to unlock the
effectiveness of content marketing, from strategy to execution and
measuring the results."
Says Craig Hodges, King Content CEO:
"Australian marketers understand that successful content marketing can
help them build valuable relationships with their customers and
ultimately drive profitable business outcomes, but they lack the
practical knowledge. A recent study we co-produced with US-based Content
Marketing Institute found that while 93% of Australian marketers are
using content marketing as part of their marketing mix, only 53% had a
documented content strategy. Having a documented content strategy has
been shown to increase the effectiveness of content marketing programs,
and this is one of the skills marketers will take away from this
seminar."
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