Ben Akers, Creative Director of Republic of Everyone in Sydney, was one of the top-class speakers at the Emergence Creative Festival
held in Margaret River over three days late last week. Akers (pictured
left at the bottom of the human pyramid) was highly impressed with the
experience of this two year old Festival that is fast gaining momentum.
What did you do this weekend?
I
bet I had a better one than you. Sorry but I did. I'm not meaning to be
smug, but I got to go to the Margaret River and hang out with some of
the most interesting and inspiring people I've ever met.
Emergence
year 2 happened and I was there. PJ Bloom, Jonathan Kneebone, Mark
Herbert, Evan Bregman, Eric Phu, Richard Bullock, Al Taylor, Christian
Horgan, Carolyn Miller, Nicole Velik, Glenn Bartlett and Christiaan Van
Vuuren are just a few of the other people that can claim this.
Some of the world's finest creative do-ers gathered to chat and pass of
their experience at this unique creative festival. Music, art,
advertising, film, design, digital, literature and even food - anything
in the creative entrepreneur space was embraced in these 3 days. And as
it unfolded I discovered we all had something in common (apart from our
appreciation of Margaret River wine and the beautiful coastline) we were
all talking about "how we need to be brave to make things happen." -
How if you want to be innovative in the creative world you find a way.
I
didn't know what to expect when I sat down and wrote my presentation a
few weeks ago. My half hour on stage was entitled "You can't do that" -
and told stories about how I dealt with doubters and dug in to make the
work that I've created - but this seemed to be the theme of this years
Emergence.
Mark Herbert (on left, with Akers) talked of fitting his entire cast and
crew in a mini bus for the filming of Dead Man's Shoes - so he could be
nimble enough to shoot the type of film he wanted to create.
While
Christiaan Van Vuuren talked about his ballsy self taught style, that
has taken him from a hospital bed to on of the most recognisable faces
in Australian comedy and mastering the interweb thingy.
We had
Scott "Jimmy Niggles" Maggs introducing the Million $ beard and Jonathan
Kneebone even tried to Save the world in 60 minutes. Even our dining
experiences had creative entrepreneur flavour with Fervor - a pop up
foraging restaurant next to the beach.
Hannah Silverton from
The Loop and Andy Lamb from Atomic Sky topped and tailed the event for
me. Where we talked to local people and tired to inspire them to have
brave entrepreneurial ideas with a pitching workshop on the Wednesday
and by the Friday they were able to pitch to us, in a Dragons Den style
forum - where Sarah Turnbull picked up backing for an amazing idea for a
new range of Coffee shops. Watch out for "Nancy's."
And that
was the thing about Emergence. It took on a life of it's own. Anything
seemed possible from this little town in South West of Australia.
Positive ideas, positive people, nurturing talent, makers of the good
and great. I felt privileged to be part of it. And as PJ Bloom told me,
he was at SXSW when it was just a few bands playing in a hotel foyer -
now they have 16,000 bands performing all over Austin as well as the
entire world of tech decending......
I was at Emergence Year 2 when real people could mix with the cream of the creative world and there was no queue to get in.
Thank you Emergence.
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