Independent Grocers of Australia, IGA, is celebrating Australia Day with the launch of its new campaign 'Say G'day Day' via Creative Oasis. Through this campaign IGA is encouraging locals to go in store and say 'G'day'.
'Say G'day Day' will be supported by the release of a modern version of the classic Australian song, 'G'day G'day,' made famous by Slim Dusty.
Encompassing the fun, honest and slightly cheeky elements of Australia, IGA has enlisted a collection of up-and-coming independent Australian artists to produce a modern version of the iconic tune.
LISTEN TO THE SONG
From today, customers are encouraged to download and share Vienna
People's free 'G'day G'day' track in celebration of Australia Day. The
track will be available to stream and download until April 19th 2014.
IGA's
fully integrated Australia Day campaign will also be supported by Adshel
outdoor- advertising and across IGA's Facebook, Instagram and Twitter
platforms. Customers will be surprised on Twitter as IGA delivers
personalised Australia Day sketches by two Australian artists. With a
dedicated Australia Day section on the IGA website, customers will find
great G'day recipes, products and offers to enjoy.
Michele
Teague, general manager marketing at Metcash Food & Grocery is
excited to provide something enjoyable to local IGA customers this
Australia Day:
Says Teague: "As the Independent Grocers of Australia, IGA
retailers want to give back to our customers this Australia Day. By
resurrecting the household classic, 'G'day G'day' we want to celebrate
everything that is great about being Australian, encouraging the whole
country to sing along and say G'day to each other.
"With over
1,400 stores across the country, no matter where our customers celebrate
this Australia Day, there will be an IGA or SUPA IGA just around the
corner where locals can pop in and say G'day."
IGA's 'G'day' campaign will run from January 19th until April 19th 2014.
Client: Metcash Food & Grocery
Metcash Food & Grocery GM Marketing: Michele Teague
Metcash
Food & Grocery acting National Consumer Marketing Manager: Jo Lloyd
Metcash Food & Grocery National Brand Manager: Loane Avenell
Metcash
Food & Grocery National Digital Marketing Manager: Ram Bhat Metcash
Food & Grocery Digital Specialist: Marc Keegan
Metcash Food & Grocery Social Media Specialist: Sunny Singh
Agency: Creative Oasis
Creative Director: Paul Knights
Senior Art Director: Rebecca Rae Group Account Director: Saxon Wyatt
G'day G'day - Vienna People
Producer: Produced and mixed by Michael McGlynn at Vienna People Recording Studios, Annandale Australia
Lead vocals and all instruments: Michael McGlynn
Backing
vocals : Scott Donnelly, Mary Rose, Laurence Tang, Robbie Coker, Hannah
Robinson, Alex Hopkins, Emily Harrison, Beau Harris, Josh Chil
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