Brett's eyebrow, Anna's smile and Sam's nostrils can't help but react to ALDI's swathe of price reductions in a new campaign via BMF, Sydney.
ALDI continues the humour of the "Prices you'll love talking about" campaign, this time with people unable to control their facial reactions as they hear about ALDI's reductions on already low prices.
The reductions focus on ALDI's quality products at the center of family life, from beef mince & bread to noodles & laundry soak. Even Bruno the dog can't believe his luck as the price of ALDI's Julius dog food is reduced.
VIEW THE EAR SPOT
VIEW THE EYEBROW SPOT
VIEW THE SMILE SPOT
The campaign runs across media planned and bought by Maxus. A heavy
outdoor campaign as well as catalogue, POS and digital display supports
the TV.
An ALDI spokesperson said: "We were looking for an idea
that stood out from the usual 'was & now' work and we feel that this
campaign has truly delivered on this."
Executive Creative Directors: Carlos Alija & Laura Sampedro
Head of Art: Siân Binder
Art Director: Patrick Chambers
Copywriter: Mark Carbone & James Beswick
Group Account Manager: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Mitchell Young
Strategy Planner: Ali Tilling
Director: Gerard Lambkin
Production Company: Cartel Film Production
Producer: Damion Tiernan
Post Production: BMF
Editor: Tim Seller
Sound: Sound Reservoir
Agency TV Producer: Esta Lau
Agency Print Producer: Claire Moses
Media Planning and Buying: Maxus
Client: ALDI Australia
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