Myer has announced the introduction of an Australian first innovation in retail technology by launching the Myer Christmas App which is available now to download developed by AR Video and Appshaker.
Myer is the first retailer in Australia to create a Christmas app that uses augmented reality technology to create 3D animations in-store viewed through a customer‟s smartphone or tablet. The app brings Myer‟s Christmas characters to life in-store and as well as in customers‟ homes.
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The App complements Myer's extensive Christmas customer engagement program to create excitement in Myer stores nationally.
The
Myer Christmas App allows users to enjoy the interactive 3D in-store
experience, create an online Christmas card and share with family and
friends, book a time with Santa (in selected stores) and find the
perfect gift. The app is available now for customers to download
searching "Myer Christmas App" in the App Store and Google Play.
The
Myer Christmas App is free to download and will help customers to
easily connect with in-store experiences they cannot get elsewhere, and
can also be shared via social media.
Various animated 3D
experiences can be enjoyed by customers. Once the app has been
downloaded and opened on a phone or tablet, all users have to do is
touch the "Scan for 3D in store experience‟ on the home screen.
Myer chief executive officer, Bernie Brookes, said he was delighted to launch the Myer Christmas App.
Says
Brookes: "I am really excited to be bringing our customers an
Australian retail first with the launch of the Myer Christmas App. This
is a fantastic initiative that shows true innovation by using the latest
technology to engage our customers and create a totally new interactive
in-store experience.
"The Myer Christmas App, together with our
extensive program of in-store Christmas activity including Santaland,
the new Gift Centre, and Christmas Window displays, to name a just a
few, will bring a new level of fun to our customers in-store. I know
families will delight in using the various features of the app and
sharing their experiences on social media."
The Myer Christmas
app 3D in-store experience is a live, real-world experience with
elements that are supplemented by computer generated technology. This
blends real-world and digital experiences so that the user is able to
make content "come alive‟ and interact with it using a smart phone or
tablet. The experiences in-store will be activated using printed floor
decal markers and in-store displays. The app is programmed to run a
specified experience for each marker.
There are three experiences coming to selected Myer stores this Christmas, viewable through the Myer Christmas App. These are:
The
'Catch the Presents' game - Myer Melbourne only This augmented reality
game has been created specifically for customers to use when located at
the famous Myer Melbourne atrium. The atrium 3D experience is activated
by scanning the Santa maker positioned around the Myer Melbourne atrium
balcony of levels 1, 2, and 3. Customers will be able to see Santa and
his sleigh fly around the atrium; using their smartphone or tablet to
catch the presents that he throws out of his sleigh. Customers need to
catch as many presents as they can in 30 seconds and then they will
receive a score they can share on social media or play the game again.
To catch the presents, all users have to do is tap the screen as they
are thrown to see how many they can catch in the allotted time.
Enchanted
Forest - Capital City stores (except Myer Melbourne) Users will be able
to scan the forest marker in-store to activate a fun Christmas
experience with Albie the elf and Dixie the reindeer. They can then pose
for a photo with their new friends, and share via Facebook, Twitter or
email so they can spread the Christmas cheer to friends, family and
loved ones.
Santaland Floor Markers - in 48 Santaland stores
Stores with a Santaland will be fitted with floor markers leading to
Santa. Users can scan these markers to see the Christmas characters -
Albie the elf and Dixie the reindeer - come to life on their phone or
tablet and take a photo of the characters and their kids and friends.
As well as the in-store 3D experiences there are other fun and interactive experiences that feature on the Myer Christmas App.
Create
your own Christmas Card - The "Create a Christmas Card" button allows
customers to create a special digital Christmas image. They can use an
image that already exists in their photo gallery or everyone can take a
photo with Albie the elf and Dixie the reindeer no matter where they
are, they don‟t need to be in-store, anyone can do this at home, on the
train, in the park, anywhere! Once the photo is taken users can apply
one of three specially designed photo frames to complete their Christmas
card design and share via social media.
Book a time with Santa
online - For the first time, Myer customers can now conveniently bypass
any queues and book a time to visit Santa via the Myer Christmas App and
log on on directly to Myer's online booking tool and schedule a visit
in the Melbourne, Sydney, Brisbane, Pacific Fair, Perth, Adelaide and
Hobart stores. Of course, if customers haven't booked online they can
still drop in and see Santa on the day.
Find a Gift - The Myer
Christmas App has a handy feature that allows customers to link directly
to Myer‟s Top Gifts on the online store.
Customers are
encouraged to share their thoughts on the Myer Christmas App by adding
#MyerChristmasApp to their tweets, Instagram photos or Facebook posts.
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