This November, Diageo Australia is celebrating Ketel One vodkaʼs commitment to doing one thing well - creating small batch vodka - with the launch of the brandʼs largest Australian advertising campaign to date, ʻThis Oneʼs Mineʼ via Leo Burnett Sydney.
As the bartenderʼs vodka of choice, The Ketel One campaign focuses on Australiaʼs small bar scene and sees Ketel One vodka step into the individual world of three bartenders - Max Greco (Vasco, Sydney), Maxwell Ray Finch (The Beaufort, Melbourne) and Piotr Kuzmicki (The Alchemist, Melbourne). Infusing the brandʼs ʻdo one thing wellʼ mentality with these three distinct characters, Greco, Ray Finch and Kuzmicki were influenced by their own personal worlds to create their bespoke Ketel One vodka infused drinks.
VIEW THE FIRST FILM
VIEW THE SECOND FILM
VIEW THE THIRD FILM
Greco looked to his Italian roots - specifically his ʻmamaʼsʼ tomato
passata - for his Lucy Maria cocktail, while Ray Finch fused The
Beaufortʼs focus on smokey and seasonal flavours to create his Smokey
Steve serve. Elsewhere, Kuzmicki took inspiration from his
establishmentʼs name, and looked to medieval alchemy for his signature
Element of Fire drink, which features ʻliquid goldʼ.
Meanwhile,
engaging films hosted on YouTube will bring the three bartenders and
their bespoke cocktails to life. The ʻThis Oneʼs Mineʼ creative will
also feature across target publications and brand activity will be
further supported with PR amplification later in the year.
Says Adam Ballesty, Diageo Australia 
marketing director: "Ketel One vodka is currently experiencing significant
growth in the on-premise, and weʼre proud to be celebrating this with a
unique brand campaign which stays true to our core brand values, fusing
the craft of the bartender with that of Ketel One vodka. Australia is
one of the most successful markets for Ketel One vodka and we look
forward to building on this strong market presence across FY14 and
beyond, to ultimately make the brand the most recommended vodka in the
world."
With over 300 years of distilling expertise, the
ultra-premium Dutch vodka is hand crafted and distilled through copper
pot stills to give an exceptional taste, which is highly regarded by the
bartending community.
Client: Diageo Australia
Marketing Director: Adam Ballesty
Senior Brand Manager: Linda Wellington
Assistant Brand Manager: Metaxia Achele
Creative Agency: Leo Burnett Sydney
Executive Creative Director: Andy DiLallo
Creative Directors: Vince Lagana and Grant McAloon
Art Director: Justin Carew
Copywriter: Iggy Rodriguez
Client Service Director: Peter Bosilkovski
Business Director: Sam McGown
Senior Business Manager: Holly Matchett
Executive Producer: Jeremy Devilliers
Senior Planner: Mathieu Dauner
TV Production Company: The Pool Collective
Director: Dominic Locher
Editor: Dominic Locher
Production Company Producer: Cameron Gray
Sound: Song Zu
Grade and Online: Method Studios
Print Production Company: Coco Productions
Photographer: Scott Newett
Retoucher: Cream
Production Company Producer: Doone Colless
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