As we age our skin doesn’t always reflect the way we feel inside, it loses tone, becomes dehydrated and wrinkled plus age spots can start to appear. It is not just age itself that can affect the way our skin looks, environmental factors such as smoking, drinking alcohol, poor diet, UV exposure and chemical irritants, among many, can all disturb the body’s natural balance and speed up the ageing process. A direct result of these effects can be a weakened immune system function which in turn slows down skin renewal, leading to collagen damage, loss of elasticity and the formation of fine lines and wrinkles.
Nature & Science in Balance – A force to be reckoned with
Pioneering organic beauty brand Green People believe that whilst genetic ageing cannot be halted we should not simply accept all that this means for our skin. With a commitment to Phyto Science – a dedication which combines the power of science with the amazing performance of nature – and drawing on the best of this powerful partnership they launch a revolutionary anti-ageing essential.
NEW Age Defy+ Line Eraser Lip and Eye Serum uses plant stem cell technology to make huge advances in the anti-ageing arena. This hard-hitting serum uses an intelligent blend of Sea Holly Plant Stem Cells, Baicalin plus extracts of Argan Seed and Hibiscus Flower to visibly rejuvenate ageing skin, increase cell renewal and restore elasticity whilst firming the skin. These unique plant stem cells also boast antioxidant concentrations of up to 1,000 times those of plants in nature making them the natural choice for youth-boosting skin care. For maximum results only the tiniest amount is needed – apply morning and evening on the lip and eye contour areas, see and feel the difference as the skin instantly appears firmer and plumper.
Key Benefits – Maximum Results!
Immediate firming effect
Powerful long term effects on deeper wrinkles
Stimulates and protects Elastin, Fibrillin and Collagen
Increases skin elasticity and cell proliferation
Age Defy+ Line Eraser Lip & Eye Serum £18.95, 10ml – Enriched with 23 beauty-enhancing actives to restore and rejuvenate for a youthful you.
Key Actives – How do they work for your skin?
Plant Stem Cells from Sea Holly extract – powerful regenerative properties, stimulates and protects Elastin, Fibrillin and Collagen, proven efficacy in the reduction of photo-induced irritation and inflammation
Baicalin – ‘turns back the clock’, increases skin restructuring, skin firmness and elasticity
Argan Seed extract – immediate tightening effect, long term effects on deeper wrinkles
Hibiscus Flower extract – protects DNAin the cell nuclei, increases skin elasticity
Ian Taylor, Research Manager for Green People says;
“Plant stem cells offer unique properties for cosmetics. They only exist in the growing tips of the plant and are classed as undifferentiated cells – as such, they possess all of the
characteristics of the plant. In the case of the Sea Holly this is a plant that has evolved to live under very challenging growing conditions, and which is able to adapt to environmental stresses. This energy is retained in the stem cell culture which, when it is applied to the skin, is able to energise and revitalise skin cell growth and repair.
For more information: www.greenpeople.co.uk/agedefy
###
Note to editors
Green People has been pioneering organic personal care products since 1997 and was instrumental in founding the first standards in natural & organic cosmetics. Charlotte Vøhtz, Founder of Green People, joined the Soil Association committee in 1999 and the first standards were launched in 2002.
Age Defy+ celebrates the beauty of women with an innovative skin care collection that allows you to look the way you feel inside. Combining the miracle of nature with the brilliance of science, Age Defy+ works in harmony to visibly diminish fine lines and wrinkles and reveal renewed skin radiance.
This effective and exquisite skin care regime for women aged 35+ is rich in age defying botanicals and plant stem cells for optimum skin regeneration, moisture balance and deep hydration.
The innovation is in the unique combination of phyto extracts and scientifically proven plant actives which work in synergy to promote optimum collagen synthesis, target uneven pigmentation and diminish wrinkles to defy the turning of time.
“In Age Defy+ I have created a unique collection of organic and natural youth-boosting skin essentials dedicated to delivering radiance, clarity and vitality. These cutting edge botanicals are designed to improve your complexion and skin tone through your 40s, 50s, 60s and beyond.” Charlotte Vøhtz
“Organic food for your skin”
We have over 100 multi award-winning high performance skin and hair care formulations, with > 90% natural and organic ingredients, 100% vegetarian and 100% cruelty-free.
Our formulations offer an enhanced range of natural and organic skincare essentials that contain a skin-matched complex of phyto actives. These are highly nutritive botanicals working together to balance, strengthen, soothe and protect skin. This makes the products ideal for those suffering with eczema, psoriasis or rosacea.
Green People products are not tested on animals and never contain:
Sodium lauryl/laureth sulphate, parabens, lanolin, phthalates, propylene glycol, alcohol (ethyl alcohol, ethanol), harsh foaming agents, synthetic fragrances, irritating emulsifiers, PABA-sunscreen, petrochemicals, colourants, urea, DEA, TEA or PEGs.
10% of net profit is donated to charities.
Certified by The Organic Food Federation.
Age Defy+ is available from www.greenpeople.co.uk or please call 01403 740 350.