2014-07-25

For a few years now, auto insurer

Progressive (

PGR

)

has offered a service called

Snapshot

,giving customers use of a technology that plugs into their

cars and records driving data in exchange for premium reductions.

The data recorded includes miles driven, times of day while

driving, driving speed, and braking.

After gathering enormous amounts of data, insurers believe

theywill have more reliable predictors for driver safety, and

hence better premium designations.

Even if he were the most timiddriver on the planet, a

17-year-old in a Ferrari is almost certain to get an exorbitant

insurance rate quote. Better driving data would make the process

more nuanced, and hence more competitive.

Some say that before longinsurance

telematics will be standard

;however, at present time the option is user-selected. With

this optional service, safe drivers are more likely to sign up than

dangerous drivers, since they stand to earn greater premium

reductions. Whats more, knowing that a Big Brother of insurance is

watching, drivers are almost certain to drive more safely, whether

consciously or not.

Because Progressive

isnt currently raising premiums

when Snapshot records shoddy driving.The obvious

conclusion? Snapshotconstitutes a relativelylong-term

investment in actionable information down the road, the groundwork

of a Big Data initiative.

Do you think investing in telematics will be profitable for

insurance companies in the long run? Take a look at the list below

and let us know what you think in the comments.

Click on the interactive chart to view data over

time.

1. The Allstate Corporation

(

ALL

,

Earnings

,

Analysts

,

Financials

): Engages in the personal property and casualty insurance, life

insurance, retirement, and investment products businesses primarily

in the United States. Market cap at $25.38B most recent closing

price at $58.47.

2. General Motors Company

(

GM

,

Earnings

,

Analysts

,

Financials

): Operates as a global automaker. Market cap at $60.27B, most

recent closing price at $37.95. Is the parent company of the OnStar

Corporation and National General Insurance.

3. Mercury General Corporation

(

MCY

,

Earnings

,

Analysts

,

Financials

): Engages in writing private passenger and commercial automobile

insurance in the United States. Market cap at $2.55B, most recent

closing price at $46.56.

4. Progressive Corp.

(

PGR

,

Earnings

,

Analysts

,

Financials

): Provides personal and commercial automobile insurance, and other

specialty property-casualty insurance products and related services

primarily in the United States. Market cap at $14.90B, most recent

closing price at $25.16.

(List compiled by Ben Levine. Monthly return data sourced

from Zacks Investment Research. All other data sourced from

finviz.)

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