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LINKEDIN MYSTERY APP: LinkedIn will have a new app out this year, according to the company's vice president for Talent Solutions. This will be the sixth app from LinkedIn, according to Mashable, and will most likely be focused around one particular feature — rather than going after broad functionality. Of the major social networks, LinkedIn sees the lowest level of mobile engagement, and this is becoming increasingly problematic for long-term growth. At the end of last year, CEO Jeff Weiner said LinkedIn would achieve 50% mobile engagement (the percentage of people accessing it on mobile) by the end of 2014. (Mashable)
$5 BILLION TINDER?: Social-dating app Tinder made waves when a 10% IAC investment, reported at $500 million, suggested that the company was valued at $5 billion. Since then, that valuation has been roundly denied by investors, but it has led to a new round of speculation of what the real value of the latest, hottest app really is. In Tinder's case, Wired argues that the app has made online dating fun, making it something even non-single people want to participate in.
QUOTE OF THE DAY: “IAC’s not valuing Tinder based on what it’s worth. They’re valuing it based on what they’ll lose if they don’t own it ... If Tinder can own mobile and own the younger demographic, then IAC is owning the future with Tinder. It’s an international phenomenon.” — Mark Brooks, Internet dating industry consultant (Wired, Bloomberg)
TWITTER'S LIMITED TWEETERS: A new report from Twopcharts finds that forty-four percent of Twitter account holders have never actually sent a tweet, according to the study. Only 13% of Twitter accounts have posted at least 100 tweets. Of course, account holders is a much broader category than "monthly active users," which is how Twitter normally provides its user numbers. Nonetheless, if only 13% of account holders are bothering to tweet regularly, that could lead to a feed dominated by a select few overhsharers who overwhelm the rest. This is exactly the scenario Twitter is looking to avoid as it makes updates to Twitter properties and products. (Wall Street Journal)
MARKETERS CHOOSE PHOTOS: Brands overwhelmingly choose to share photos over other types of content on Facebook, according to a report from Social Bakers, a a Facebook preferred marketing developer. This was the most common type of brand post, at 75% of the total. It also garners even higher engagement, at an 87% share of engagement. There are a fair share of marketers that are still posting links, though. This was the second most popular type of shared content, at 10%. (Inside Facebook)
INDIA BLOCKS THE MOST CONTENT: Facebook has released its government transparency report detailing requests by governments for user data, as well as the countries that blocked the most content on the social network. India was the leader by a long shot with 4,765 content restrictions, most of those related to laws "prohibiting criticism of a religion or the state." This isn't terribly surprising, though, given how vast India is. Turkey came in second with over 2,000 pieces of content banned. Turkey has gained particular notoriety lately for its blockage of social media content from Twitter and YouTube. (The Verge)
Mark Cuban has a new app called Cyber Dust in which sent texts disappear within 24 seconds after being read. (Forbes)
Readwrite has an in-depth piece laying out the holes in Facebook's privacy policies on its flagship site, and on partner apps, and how it might improve these policies. (Readwrite)
Instagram went down on Saturday for about four hours. (Re/Code)
These are the 10 companies that tried to buy Facebook. (Business Insider)
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