2014-03-27



Hardware startups don't nearly get enough attention.

Companies that build apps and Web services get all the attention but more and more companies are starting to build physical products you can buy and use. 

In light of Facebook buying virtual reality company Oculus VR for $2 billion, we decided to shed some light on other hardware companies in Silicon Valley doing incredible things. 

Alexander Asseily, Hosain Rahman



Co-founder and Chairman; Co-founder and CEO, Jawbone

Jawbone quietly raised more than $100 million in a debt round of financing back in September because, Jawbone says, demand for its Up fitness tracker is high. In February of 2014, we got word that the company is raising $250 million at a $3.3 billion valuation. 

Jawbone also bought BodyMedia, a 14-year-old wearable fitness startup, for $100 million last year.

Mike Del Ponte



Founder, Soma 

Mike Del Ponte is the genius behind Soma, a sort of Warby Parker of water filters. In July 2013, it closed a $3.7 million round of seed funding led by Baseline Ventures and Forerunner Ventures.

Soma is targeting people who are tired of ugly Brita water filters and are passionate about sustainability. For every biodegradable water filter it sells, Soma donates money to charity.

Jason Johnson, Yves Behar

Founders, August

The Internet of Things is all the rage lately, so it's no wonder startup August was able to snag $8 million for its smart locks from Maveron Ventures, Cowboy Ventures, Industry Ventures, Rho Ventures, and SoftTech VC.

With August, you'll never have to worry about getting locked out of your house because the system is entirely key-less. August also gives you total control of who can enter your home and when. August will start shipping its locks later this year.

See the rest of the story at Business Insider

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