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Last month Desiree de Gruchy took a risk, becoming the very first The Coffee Guy franchisee in Australia and putting the first mobile coffee van on the ground to service the Yatala area.
One month on, and Desiree has customers lining up for her coffee. The Coffee Guy Operation Manager Jo Mansfield said that after just one month, Desiree and her new business venture are doing well.
“Desiree has started up superbly well; we served 97 coffees on the seventh day of her launch and sales are steadily increasing each week,” said Jo. “Within a fortnight Desiree had already built a loyal following of over 25 customers, who await her visit each day.”
The Coffee Guy Franchisee Desiree de Gruchy said that she loves her new lifestyle as a franchise owner. “Since launching The Coffee Guy mobile coffee van I’m earning more than I expected and my working day begins at 6:15am and ends at 11:45am – I’ve cleaned the van and equipment and am ready to enjoy life by 1pm every day,” said Desiree. “The support I have received for the launch of the van has been fantastic, watching and learning how to attract and retain customers has been extremely helpful.”
Recently acquired by Retail Food Group (“RFG”) The Coffee Guy was founded in 2006 in New Zealand and is now the largest mobile coffee franchise in that country, running over 50 mobile coffee vans, two drive thrus and one stand-alone kiosk. The Coffee Guy is part of Australia’s largest multi‐food franchise operator Retail Food Group (RFG).
With more than 105 million customer visits a year RFG owns the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza franchise systems. In addition, the Company roasts more than 1.2m kilograms of coffee annually through the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands.