2016-12-07



Why should you consider games as a holiday gift for business associates?

Find out by downloading and listening- on-the-go to Episode 97.  In this encore episode, we speak with Shari Spiro, CEO and Founder of Ad Magic and Breaking Games, one of the largest and most successful independent printer in the US of tabletop games, including the wildly popular Cards Against Humanity.

Since its launch in 1998, Ad Magic has manufactured and printed cards, customized poker chips and board games for a host of household names and brands including: HBO, Delta Airlines, The Wall Street Journal, Symantec, Ford, Walt Disney, The Luxor Hotel and Wynn Hotel in Vegas, AirBnB, LinkedIn, Game of Thrones, Garth Brooks, Tom Hanks, and even the CIA.

Shari and her company have received multiple business awards; most recently, Shari received the EY Entrepreneur Of The Year 2016 New Jersey award. (see more below)

You’ll gain insights on:

How games can sharpen everyone’s skills for decision-making, problem-solving and collaboration

Selecting the most appropriate games for your company and objectives

Three useful guidelines for using the power of games – both formally and informally

Jump to resource & download links for this episode



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When selecting a game for your company, fist ask, “what am I trying to accomplish here?” | @ad_magic #GrowthIgniters

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About Shari Spiro

Shari Spiro is the CEO and Founder of Ad Magic and Breaking Games, one of the largest and most successful independent printer in the US of tabletop games, including the wildly popular Cards Against Humanity, and other customized playing cards and board games.

Since its launch in 1998, Ad Magic has manufactured and printed cards, customized poker chips and board games for a host of household names and brands including: HBO, Delta Airlines, The Wall Street Journal, Symantec, Ford, Walt Disney, The Luxor Hotel and Wynn Hotel in Vegas, AirBnB, LinkedIn, Game of Thrones, Garth Brooks, Tom Hanks ,and even the CIA.

Breaking Games is growing dramatically and has won numerous awards. In May 2015, Ad Magic was honored by ACG New Jersey with a Corporate Growth Award at the association’s 2015 Corporate Growth Conference and Awards event. They were also recognized as #4 in the Women President’s Organization List of 50 Fastest Growing Women-Owned or Led Businesses in 2015. Most recently, Shari was honored as a winner of the EY Entrepreneur Of The Year 2016 New Jersey award. Read More about Shari Spiro

Resources for This Episode

Read the article Game your brain: the new benefits of neuroplasticity

Find out more about The Game of 49

Read Shari’s blog: Remaking the Game: KickStarter and the Morphing of Marketing

Download “5 Questions To Ask When You Need to Move Even Faster”

Listen to related Growth Igniters Radio episodes:

Shari Spiro: What Does It Take To Lead a Growth Company? (Episode 22)

Pam Harper & Scott Harper: Pam & Scott’s 2016 Holiday Book Pairing − Adapting to Seismic Changes in the Business Environment (Episode 94)

Pam Harper & Scott Harper: Pam & Scott’s 2016 Holiday Book Pairing Part 2: Launching Ourselves and Our Companies into the New Year (Episode 96)

Tim Hebert, CEO of award-winning Atrion: Getting the Most Out Of Life and Business – Lessons from Mt. Kilimanjaro (Episode 45)

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Read the Transcript

For your convenience, we’ve transcribed this conversation, with minor edits for written clarity. Read the transcript for this episode.

© 2016, all rights reserved. Growth Igniters and Growth Igniters Radio are service marks of Business Advancement Inc. Opinions expressed by our guests are theirs alone, and do not necessarily reflect those of Business Advancement Inc.

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