The Halo Group, a Manhattan-based branding and marketing communications agency, announced it has been selected as an Agency of Record by itslearning, a global Learning Management System (LMS) provider. The Halo Group will help itslearning build its presence throughout primary and secondary school districts in the United States.
“We will work alongside itslearning to help teachers and school administrators transform their educational processes to best connect with this new generation of technologically savvy students” said Linda Passante, Co-Founder/CEO of The Halo Group.
“For over a decade, itslearning has made a broad, and lasting impact within the European education system. We’re now set to do the same in the US,” said Arne Bergby, CEO of itslearning. “We’re eager to expand our reach well beyond our numerous successful implementations in states including Texas, Georgia, California, Indiana, and Massachusetts.”
The Halo Group will guide itslearning in raising brand awareness through a multi-tiered campaign including branding, advertising, public relations, events and social media, working in tandem with Nickel Communications, itslearning’s PR firm focused on educational media. This integrated project will engage teachers and administrators alike by bringing to light the benefits that itslearning provides to students and the education world at large.