Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has been selected by Snapfulfil as agency of record for public relations and content development.

Arketi has developed a strategic PR plan for 2017 that will elevate Snapfulfil’s presence as the leading provider of cloud-based warehouse management system (WMS) solutions. The Snapfulfil WMS supports companies ranging from start-ups to enterprise-level across the U.S. and Europe.

“With aggressive growth plans already in play across borders and industries, our team was looking for a strong partner with deep industry knowledge of SaaS supply chain and WMS to build and execute a PR strategy that will drive results,” said Chris Anton, executive vice president of global sales at Snapfulfil. “Arketi’s supply chain market knowledge, process-driven approach and research-based methodology stood out during the agency review process as the characteristics we need to continue our growth momentum.”

“The investment in a new global headquarters and an expanding U.S. presence is testimony to Snafulfil’s rapid growth and industry leadership,” said Mike Neumeier, APR, principal at Arketi Group. “With our B2B PR experience in supply chain solutions, our team is driving thought leadership efforts for Snapfulfil’s executive team and awareness of its innovative solutions.”

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