London PR agency PHA Media has announced it has been appointed by new flatsharing website Ideal Flatmate to manage its communications. PHA has been tasked with raising awareness of the brand’s services, core values and updates.
The campaign will focus on educating the general public and media on the benefits of intelligence-based matching for flatmate hunters, as well as profiling the business and founders Tom Gatzen and Robert Imonikhe.
Ideal Flatmate is an online flat matchmaking service that matches up the most compatible flatmates using a simple 20-question survey and an algorithm.