Bitcoin ad networks are great for businesses to reach out to the Bitcoin community and for publishers to make money from their Bitcoin-based websites. Bitcoin and cryptocurrency is still a very niche area of technology and finance, and as such, if you want to run a business in this field, it might be hard to reach the targeted audience. Luckily, there are some good Bitcoin ad networks out there that can help you reach the Bitcoin and cryptocurrency communities. These are also good for publishers who run websites in the Bitcoin niche, and have a decent sized audience.
Anonymous Ads
This is one of the oldest ad networks specifically in the Bitcoin space. The project started in Bitcointalk forums back in 2011, and is still going pretty strong. Anonymous Ads is also one of the only good Pay-Per-Impression (CPM) Bitcoin ad networks out there. This is very good for both companies and publishers. It allows fair amount of targeting based on niches, and the websites themselves are tagged manually after an editorial review, so you can be sure that your ad is delivered to websites in specific areas only, such as Bitcoin and News. The site also provides a lot of network statistics that you can use to estimate costs. For publishers, anonymous ads pays out automatically as long as your daily balance is above 0.1mBTC. Anonymous ads network is recommended for smaller startups and services that don’t have a ton of marketing budget, but still want to get enough brand recognition in the community.
BuySellAds
This is one the few mainstream ad networks that has a dedicated Bitcoin portal for advertisers, so they can reach out to the larger publishers. BuySellAds is recommended for more ‘mainstream startups’ that have enough money to spend on an intelligent and well targeted marketing campaign BuySellAds is quite selective in its process of approving websites and blogs, so the quality is usually higher. This also comes at a price of course – you’ll probably pay higher here than with anonymous ads or other PPC ad networks in the Bitcoin ad networks space. Advertisers can browse through the inventory, in this case all the Bitcoin related websites that have inventory with BSA and select the ones that appeal to them. Interestingly, BuySellAds announced in September 2014 that they will begin accepting Bitcoin payments, so you’ll be helping out the Bitcoin ecosystem by working with them. An added benefit of BSA is that you can use the same platform and reach more mainstream publications as well.
CoinURL
CoinURL is one of the oldest pay-per-click (PPC) Bitcoin ad networks out there. Many advertisers prefer pay per click over pay per view, and if this describes you, CoinURL is a perfect place to advertise your business. This is recommended for smaller shops and ventures where you want to reach the community for a few cents per visit. From a publisher perspective, CoinURL delivers highly targeted ads from the Bitcoin and cryptocurrency companies, and therefore gels nicer with the content theme than more mainstream ad networks like Google Adsense. In my experience, Adsense has a far higher pay per click, but the number of clicks are also lower. CoinURL can provide genuine value to the readers, since the businesses are targeted towards Bitcoin.
BitMedia
BitMedia is a relatively newer Bitcoin ad network, based on pay-per-click (PPC). It is quite similar to CoinURL, so perhaps it is best to try them out in parallel and see which ones provide the best conversions for you. They seem to have different sources of ad inventory, and BitMedia is fairly selective in terms of allowing websites to join the network. They have a fairly decent ad-space inventory. Their advertisers too are mostly in the Bitcoin and cryptocurrency space, so the ads gel better with Bitcoin and cryptocurrency related content.
Cointelegraph Ad Network
Cointelegraph is making a name for itself in the Bitcoin content space, competing even with heavyweights like CoinDesk at times. They have also formed an ad network where they partner with other websites out there in the Bitcoin and cryptocurrency space, and your ad is then displayed on this whole network. A lot of Bitcoin companies use this route to reach out the Bitcoin community, and this is worth exploring further if you’re a serious business in this niche and have a marketing budget.
Bonus Ideas
For advertisers, there are other ways to reach out the Bitcoin community than through Bitcoin ad networks. These are localized in scope, but still get a lot of eyeballs.
Reddit Ad: The Reddit Bitcoin subreddit has a sponsored link on top of all the content, and two banner ads to the side panel. This is a very high eyeball community, and it’s worth exploring options here. 
Zeroblock Sponsored Story: Zeroblock app is especially popular for mobile users, which contains a quick snapshot of the health of the Bitcoin network (mining information, block times, price, etc.) and also news. In the news section, the top story is sponsored content. This is another nice way to market your business.
Photo Credit: Diego3336
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