During development and expansion of Milla’s product portfolio, some of the package designs have sidetracked from Milla’s main product-family art direction.
Therefore, the agency needed to unify the product-family package design, and it began with fruit drinking yogurt, Bioaktiv.
Dominated by very bright colors, non-existing on most of other products in the family, Milla branding area has been unclear, and art direction of fruit photography was substandard.
The agency cleaned the layout with the usage of milky tones, accentuating on rich and juicy fruit photography. The result is modern, sophisticated package design that follows main Milla packaging art direction. Moreover, this new design puts much more emphasis on bio which stands for natural, healthy and tasty, as yogurt splash and fruit explosion reveal healthy and active lifestyle.
Artgroup Bruketa&Zinic OM Baku / Kitica Kekić (Creative Director), Helena Rosandić (Director), Vlado Perić (Art Director), Ilham Akbarli, Ulviyya Mutallimova (Copywriters), Usya Akhundova (Account Manager)