Winners of the Red Dot awards have been announced in Essen (Germany) today. Red Dot is the largest and one of the most respected international communication design competitions globally. Bruketa&Žinić OM Zagreb was awarded for the Adris Foundation Monograph created and developed in collaboration with Adris group, a publication also recently awarded by the European Design Awards.
The international jury judged each of the 7,096 entries live and in situ in sessions running over several days and among them were for example Gustavo Greco (Brasil), Ali Bati (Turkey) and Jack Renwick (UK), all three of them winners of Design Lions in Cannes.
Read more about the winning work here.
“Creativity is the best path towards success which is why Adris group seeks to be different in everything it does, including the design of its corporate publications.”, said Predrag Grubić, Adris group’s Corporate Communications Director.
Companies in particular are realising more and more that not only the quality of their products but also their communication design leads to an essential unique selling proposition on the market, as stated on the Red Dot web pages.
According to Professor Dr Peter Zec, founder and CEO of Red Dot, in more than 20 years, Red Dot has succeeded in creating a global platform where communication designers from all over the world can measure themselves against each other and in 2014, there were more participants than ever before.
Regarding the ongoing debate “print vs. online”, member of the Publishing&Print Media jury Bettina Schulz (Germany) commented how everything that is meant to go beyond pure and temporary understanding can be made sustainably experiantial in printed communication and how print should and will be used also in the future to create this chance through haptic, value and addressing various senses.
When implemented well, design reaches a wider audience and without using words can describe even quite complex businesses in a way that words alone can not, said the juror Michel De Boer (Netherlands) pointing out that investing in a powerful visual identity has been proven to add business success.
Adris group’s corporate publications by Bruketa&Žinić OM have won the following awards so far: Epica, D&AD London, Communication Arts Award of Excellence, Graphis, Art Directors Club of Europe (ADC*E), HOW International Design Awards, PRINT Business Graphics Review, Art Directors Club Croatia, International Design Awards, Good Design, Moscow International Advertising Festival, Creativity Awards, Type Directors Club and Cannes Lions shortlist.
This is the sixteenth Red Dot award in fourteen years for Bruketa&Žinić OM.
The Red Dot Design Award is one of the world’s largest design competitions. The Design Zentrum Nordrhein Westfalen started honouring excellent design in 1954. The sought-after Red Dot has become established as an internationally recognised seal of quality and is now awarded in the disciplines of product design, design concept and communication design. This year’s winners will be celebrated at the official awards ceremony on 24 October 2014 in the Konzerthaus in Berlin.