2013-11-14

We publish a huge amount of content on the Econsultancy blog so it's understandably difficult to keep track of it all.
To help out, I've compiled a list of some of the most useful mobile posts and reports that we've written this year. You'll find best practice tips, stats, reviews, useful examples and more.
This article follows on similar round ups of our email, ecommerce, content marketing and social media posts.Best Practice
These are a selection of the mobile best practice posts we've published in the past few months. They include articles by own own staff as well as our excellent guest bloggers.
Mobile email
These posts look at examples of optimised marketing messages, and the growing inportance of mobile for email.  

Fashion retailers are still failing to optimise email marketing for mobile
Responsive email design: 10 great examples
Responsive email design: five case studies and an infographic on how it improves engagement
Marketers still need to work on mobile email: stats
41% of email is now opened on mobile devices
M-commerce
Some useful best practice tips to improve mobile product pages, checkouts and more...

How can retailers use mobile to drive sales and improve their bottom line?
What do shoppers need to see on mobile product pages?
Mobile checkouts: how user-friendly are the top 10 US retailers?
Mobile commerce: what do consumers really want?
Eight brilliant mobile product pages
ASOS's new mobile site is usable but unspectacular
Can customers reset passwords on your mobile site?
Mobile commerce now accounts for 23% of online sales: report
Mobile search
This is another area, like mobile email, which is becoming more and more important. 

30+ compelling mobile search statistics
Hotel websites prove to be well prepared for boom in mobile search
17% of searches for flights are mobile, but are the travel sites?
Four mobile SEO mistakes you shouldn't be making
Google: avoid 'download app' pop-ups or lose mobile search rankings
Mobile is almost as popular as desktop for travel research: report
User experience
First we had the rush of brands and retailers to mobile, now it's time for some to smarten up the user experience to maximise conversion rates. 

Are travel brands making it easy for mobile users to contact them?
Tastecard: a mobile user experience review
How usable are the UK's top 10 mobile sites?
Reducing customer struggle: get mobile right the first time
12 usability flaws that are spoiling the mobile web
LINE: what can you learn from the mobile content hub you've never heard of?
10 simple tips for improving mobile form UX
12 surefire ways to increase conversions on mobile devices
Mobile web: lack of functionality and site speed seen as main UX issues
16 drop-dead gorgeous examples of mobile design inspiration
Which mobile network has the most usable website?
Strategy
What are the big decisions when deciding on a mobile strategy? 

So you have a mobile site. What happens next?
Brands face up to key mobile optimisation decisions
Speed and security: how to win the mobile race
Three tips from Google to win on mobile: #IMW13
Five requirements for a mobile media strategy, and how the UK’s news sites meet them
Google’s five questions every business should address on mobile strategy
Tightly regulated: how does a Swiss bank go mobile?
Mobile strategy for small businesses in three easy steps
4G war to drive mobile customer experience trends
Mobile marketing
Some examples of mobile campaigns for inspiration...

Six great examples of mobile marketing campaigns
10 questions you should ask when choosing a mobile DSP
Three ways for marketers to grow, maintain and drive business with mobile CRM
Three steps to mobile marketing mastery
Mobile marketers must reach for the stars
60% of businesses are integrating mobile into wider marketing activities: report
App reviews
What makes a great mobile app?

ASOS's new Android mobile app is a dream and a curse for fashion shoppers
Six ingredients of a great mobile app
Mobile video

How to make the most of video on mobile
Engagement with mobile video is three times higher than desktop: stats
Responsive design

Responsive design has been one of the hottest topics on our blog in ther past 12 months. Here are a few of our round up posts...

What is responsive design and do you really need it?
10 brilliant examples of responsive design in ecommerce
14 brands that increased conversion rates via responsive design
13 inspirational examples of travel sites using responsive design
10 great examples of responsive design from around the world
Mobile in multichannel
Mobile is key to the multichannel experience as it's an effective way of tying up online and offline sales channels.
The technology for tracking customers across various touchpoints still isn't perfect, but these posts detail how brick-and-mortar stores are making use of mobile technology.

10 inspiring uses of mobile in retail
Why mobile apps and in-store wi-fi are central to B&Q's omnichannel retail strategy
Should brands add NFC into the mobile marketing mix?
Eight ways estate agents can make the most of mobile
Why mobile is key to an effective multichannel strategy
Seven ways that restaurants can take advantage of mobile
Eight mobile push notification mistakes to avoid
Four ways to improve the customer experience through mobile loyalty
The five types of mobile-assisted shoppers [infographic]
Statistics
Everyone loves a stat...

Mobile users less likely to visit high street stores: stats
Apps, email and search are among top mobile priorities for businesses: report
US mobile paid search spend up 66% year-on-year: stats
Rich media mobile ads are four times as effective as banner ads: report
Mobile adspend up 127% to £429m in first half of 2013
Mobile search spend up 132% year-on-year: report

Mobile now accounts for 18% of sales for affiliate marketers: stats 
Just 13% of businesses implement personalisation on mobile
Reports
And finally, here are the mobile reports that Econsultancy has published this year.

Mobile Marketing and Commerce Report 2013
Mobile Commerce Compendium

Mobile Statistics section of the Internet Statistics Compendium

Mobile Experience Trends Briefing: Digital Cream London 2013
Mobile Marketing: Australia
Mobile Sophistication and Strategy Report
Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search Marketing

Show more