2016-02-18
As of December of 2015, enterprises have the opportunity to provide data to local searchers more seamlessly through the Google My Business (GMB) API. Mike Blumenthal noted that this release has given brands the ability to manage valuable location information such as special hours, openings, closings and much more with less difficulty.This is a welcome development that will make it faster and more efficient to keep Google listings updated, but it's important to note that manual effort is still needed in some key areas not currently covered by the Google API.