Brand.rbc.com

Everybody likes logos. Everybody wants their own logo. Everybody wants to make their own logo. Everybody has a computer and some fonts. Anybody can make a logo. What makes designers think they are so special? Anybody can make a logo. No doubt. It&rsquo...

What’s the difference between a common horse and a unicorn? If we look at the issue strictly from a technical aspect, we’d say that the only difference is a horn on the unicorn’s forehead that the horse lacks. Nevertheless, the unicorn has managed to...

In entrepreneurship, you can have a great idea, a fantastic prototype, and a sound business plan, but unless you’re able to create a brand identity that people can easily fall in love with, none of it matters. In today’s fast-paced, unforgiving world...

Logos are an essential part of business marketing, plus it’s a visual representation of your brand or business that sticks with people. A logo can really anchor the availability of your products and services, and can make your business more memorable...

Branding is the visual glue that holds a company or organization together. Once you’ve developed the brand for a client or for your own business, you should tie all of the branding concepts together into a Brand Guidelines document. In this tutorial...