Nikon has launched My Nikon World, a Facebook app enabling users to create online photographer profiles and personal galleries featuring their best photos. Participation will be rewarded with points and digital badges for uploading photos and participating within the community. The initiative will include contributions from Nikon professional photographers who are there to issue challenges for snappers to earn points and badges. The brand has created a focus on social sharing and engagement, with users able to include links to their personal social profiles on Facebook, Twitter and other social networks so they can interact with photographers both within and outside of the My Nikon World community.
“Photography is now a social experience, people want to share their stories, creativity and accomplishments through imagery online,” says Lisa Baxt, associate gm, communications, Nikon. “My Nikon World gives photographers a chance to join a like-minded community of photo enthusiasts to be inspired to get out and shoot, while learning exciting new photo techniques through the pro issued challenges.”