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Posted by searchbrat This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Content...

If you’re looking to expand your reach, gain traffic, convert readers and be extremely search engine-relevant, focus on content marketing. If done properly, content marketing can become a winning portion of your online marketing strategy &ndash...

Content marketing on a tight budget is challenging, straining both financial and human capital resources, but there are tricks that help stretch those resources. Content marketing is a time-tested and proven method for using a website to build a business...

There are 2 key points in the life of a content marketing campaign where many fail. The first is the beginning, where you set out to find what your audience is looking for. The second is when you to scale your content creation beyond yourself. You hire...

Nearly all B2B companies are using content marketing to attract and engage buyers. We’ve been doing this for quite some time. But getting it right is still a struggle for a majority of companies. This is because we haven’t formalized content marketing...