Mobile social networks or mobile social networking is a social network of individuals with similar interests and a platform for having conversations virtually. Individuals connect or add other individuals through their mobile devices such as smartphones and/or tablets. This is known as a virtual community of people which is web-based. The most popular social network currently is Facebook. Social networking websites such as Facebook have their own applications available on mobile devices of smartphones, iPhones, iPads and tablets. This provides the mobile social networking users an instant as well as real-time access to other individuals from the mobile devices. Social networking which began in the online space, rapidly spread to mobile device platforms after 2002.
Mobile Social Networks Market: Drivers & Restraints
iPhones have played a major role in the transformation of the global mobile social network market, and currently significant growth has been witnessed through the launch of mobile social networking applications on iOS devices. Currently, consumption of mobile internet usage is being driven prominently by mobile social networking. Safety issues such as security, privacy, and trust in mobile social networks are major concerns regarding the protection against different types of failure, damage, error, accidents, harm or any other non-desirable events, while mobile carriers are contacting each other in social mobile environments or networks. However, the lack of a protective infrastructure and soaring prices of internet data in mobile social networks are factors which could hamper the growth of the global mobile social networks market.
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Mobile Social Networks Market: Segmentation
The global mobile social networks market is classified on the basis of type, application and region.
Based on type, the global mobile social networks market is segmented into the following:
Web based social networks
Native mobile social networks
Based on application, the global mobile social networks market is segmented into the following:
Location-aware & Geotags
Social Networks & Communities
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Mobile Social Networks Market: Overview
In the global mobile social networks market, the top mobile social networking applications are Facebook, YouTube, Twitter, LinkedIn, Pinterest, Google Plus+, Tumblr, Instagram, Reddit and VK. The difference between mobile-based and web-based social networks is soon getting blurred as mobile applications are using existing social network websites to design native communities, taking advantage of mobile features and accessibility. As mobile devices got advanced and received full mobile access to the Internet, two types of distinct mobile social networks were formed namely web based social networks and native mobile social networks. Web based social networks are the one’s which are available for mobile access through mobile browsers and smartphone applications. The native mobile social networks have dedicated focus on mobile use like mobile communication, location-based services, and augmented reality, requiring mobile devices and technology. However, both native mobile social networks and web-based social networks have to often work symbiotically to spread content, increase accessibility and connect users from around the globe.
Mobile Social Networks Market: Region wise Overview
Geographically, global mobile social networks market is classified into regions viz. North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan, Middle East and Africa (MEA). The countries of Japan, North Korea, South Korea and China in Asia Pacific have a very high mobile social network usage rate as compared to other Western Europe and North America countries and hence account for a major share in the global market. In the early 2000s, the introduction of the iPhone had increased the market revenues and users for mobile social networks mainly in the developed countries. In the U.S., the mobile data market is at a developed stage of growth phases and non-messaging mobile internet data revenues account for around 20% to 40% of the total U.S. mobile operator data revenues. Currently, the U.S. has around 75% internet users of the total population and as a result, U.S. is another revenue generating market globally.
Mobile Social Networks Market: Key Players
The key players in global mobile social networks market are Facebook, Inc., YouTube, Twitter Inc., LinkedIn Corporation, Snapchat Inc., Pinterest, Google, Tumblr, Inc., Reddit, Yahoo Inc., ASKfm to name a few.
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