Good morning! As promised, there will be Book Expo recaps and this is the first one.
Last Wednesday was the Blogger Convention Day of The Book Expo. This year they called it BEA Bloggers. The whole point of this day, which is actually a prequel to the expo, is a chance for book bloggers to educate themselves on topics that are relevant. Such topics this year were:
Design 101 Creating a Picture Perfect Blog
Design 201: Taking Your Blog To The Next Level
Software 101: Best Blogging Tools
Technology 201: Ad Works
Beyond The Blog – Introduce Yourself To Vlogging and Podcasting
Blogging And The Law
The Publishing Process – How Bloggers Have Changed The Game
Engaging Your Readers – Taking Your Writing To The Next Level
The panels were combinations of bloggers, publishers, media…. trying to get a good mix of opinion. The 101 sessions were designed for newer bloggers and the 201 more advanced. I spoke at the final session of the day, Engaging Your Readers.
First off the Keynote Speaker was author and Twitter gal, Maureen Johnson. If you are not familiar with Maureen’s work, she is a YA author who has written 13 Little Blue Envelopes, The Name Of The Star, and Scarlett Fever just to name a few.
Maureen as always was funny, sharing some moments about writing, and engaging readers.
I then went into the The Design 201 group with Hafsah Faizal from Icey Designs. Apparently (new to me) this is a site that helps you design amazing blogs… and they are beautiful – I checked them out. I did not pick up a lot from this session.
Next up I went to Technology 201: Ad Networks. This is a subject I have been curious about and my pal Florinda from The 3 R’s Blog was the moderator. If you know Florinda, she is this sweet gal and I believe… is 4′ 8″. Yup…. she is short. :) Before her panel she said to me, “I wonder what I will look like behind the podium?” I suggested we go find out before the people started coming in for the session. We went to the front and she stood behind the podium.
We had a quick laugh together, and Florinda decided to moderate from the table:
Swapna from S. Krishna’s Books was also on this panel. This panel discussed a few options out there for advertising on your blog – not that it will make you rich and you will leave your day job, but if you are considering bringing in a little money from your site. Swapna has sold ads herself on her website and said it is a lot of work to keep up on. Jason from Litbreaker was also on the panel (3rd one in) and he explained how Litbreaker works. Litbreaker is the only ad I currently have here at Book Journey. This panel did a wonderful job of answering questions and sharing insights.
I skipped out on the Vlogging session and the Blogging and The Law session. These were at the same time and I do not see myself vlogging any time soon, and I have in on a law session before, although I did pop my head in to see if there was anything new they were discussing.
Then, our group was up. We had a fun panel. Mandy Boles was our moderator, Nicole from Linus’ Blanket, myself and Jason from Mediander (which I need to look more into). Our task was to share what other posts we wrote besides book reviews, different ways to format your posts to be more eye appealing, and how to use social media to enhance your posts.
Some of the highlights that came out of our panel was:
Have post titles that are engaging and make people want to click to see what you wrote.
Asking questions at the end of your post, or writing posts that encourage discussion will create comments
If you are looking for people to read and comment on your blog, you need to put yourself out there on social media – Facebook, Twitter, Pinterest, Instigram, Storify, whatever works for you. Comment on other blogs. Join in on meme’s.
Make your comments on posts good. Do not say “nice review” and PLEASE do not add your links to your own posts or blog in the comment. Comments should encourage conversation. Mention your thoughts on the same book, or something you particularly found interesting about the post… if your comments are interesting people will go to your blog to check out what you are writing.
Keep your blog current – try to post at least 4 times a week.
Tag your photo’s that you use in your posts – do not leave them listed under 72.jpg, but change that to include your blog name, maybe your name, author and book title if it is a book pic… this will drive more traffic to your blog when people search images.
Write beyond the books – interesting bookish topics, book club discussions, author events, etc… If you do not know what to write about look up what people are searching for that brings them to your blog.
Break up posts with pictures – always when writing reviews add a picture of the book. Long posts should have another picture in it to break up the wording. We are a visual society.
Font matters, change it up in posts.
Posts should not be longer than 800 words. If you have a long post – consider breaking it up into a series.
Try clicky.com to set up a tracking on your blog to see what is receiving the most attention.
Set your posts up to go automatically to Twitter when you write them, add them to other social media as well.
I am certain I am not recalling everything from this session this is just my recollection. Everyone had such great input and I think we did ok. :)
So that was the blogger convention. Next BEA post will be about Harper Collins… the books, the excitement… the party! Stay tuned…. ;)