The design and layout of a shop can make a huge difference to a company’s sales. By optimising an existing shop’s design and layout the business can increase the sales potential of the company and create a more enjoyable shopping experience for customers.
The extent of the redesign can vary considerably, from simply rearranging items on sale to attract additional custom, to redesigning the very fabric of the building. The extent of the redesign will largely depend upon the requirements of the business and the budget that is available.
Optimising sales through a complete shop overhaul
With a substantial budget available the business may find it beneficial to completely remove current shop fittings and replace them with a new and updated design. The current fashion trends when it comes to shop design are continually changing. Therefore an update now and again will serve to keep the shop looking fresh and contemporary.
Many high street shops are making use of a minimalistic appearance at the moment, creating clean and crisp shop interiors. Such interior design can be attractive to customers and enable them to find what they are looking for with ease.
Moreover, a complete shop makeover may also involve updating the exterior facia of the shop. This can be very important as it is the shop’s exterior that initially draws customers into the store. Ensuring that the shop’s external branding is up to date and pleasing to the eye by creating attractive window displays can go a long way to boosting a shop’s sales. While a complete shop overhaul may prove to be expensive, the dividends reaped by the store could well ensure that the initial expense is well worthwhile.
Optimising sales through small but effective adjustments
For some shops, such a large budget for a makeover may be simply unrealistic. However, this does not mean that boosting sales through the layout of the shop is not at all possible. There are inexpensive methods by which a shop can optimise sales through small but effective adjustments to the layout of the store.
One such method is point of sale displays. These are designed to entice customers to purchase additional products while they are waiting to pay at the point of sale. POS displays can be used to promote inexpensive essentials or even products which are proving to be popular at any particular time.
Such a policy can in fact be utilised throughout the shop by positioning best sellers in strategic locations throughout the store. This will draw the customers’ attention to the most popular products and thereby potentially boost the shop’s sales. There are numerous different tactics which follow the same pattern such as displaying new, featured or bestselling products in the shop window, on independent displays or even on top of sales gondolas.
By using these strategies the shop can ensure that customers are drawn to the products that it chooses.
Choosing an appropriate solution
Choosing a solution appropriate to an individual shop will largely depend upon its size and success and therefore the budget that is available to invest in marketing. Moreover, it will depend on the current status of the shop and how improvement is deemed necessary by the owners or managers.
Whatever is involved to give a shop a makeover, it would be prudent to be adequately covered by commercial insurance in order to protect the investment. One such provider is The Co-operative Insurance public liability insurance, which can provide shops with adequate cover to protect both existing assets and any new assets associated with in-store marketing. Of course all policies come with restrictions and limitations so it’s important to check that the policy you choose is suitable for your business.
Shop Makeovers – How to Redesign Your Shop to Boost Your Sales