Clarion Corporation of America announced that it has brought on BASF, the world’s largest chemical company, as a silver level sponsor of the Clarion Builds Acura NSX project. BASF will be supplying the NSX project with its top-tier Glasurit paint system in a unique color. Glasurit is BASF’s premium automotive refinish paint system. Glasurit is an approved OEM refinish for Acura.
“The Clarion Builds’ 1991 Acura NSX is a true classic with a legendary history. The products used to restore the car to show-winning condition must be of supreme quality,” said Shefali Cromer, Glasurit Market Segment manager for BASF. “Clarion and BASF share the same philosophy. When repainting any vehicle, especially one with a history as rich as the NSX, you have to do it right. With excellent attention to detail on the prep work and using our top-of-the-line Glasurit paint system, we can be sure the finished result will truly enhance the timeless beauty of this automotive legend.”
Clarion and its key partners for each project, including BASF, aim to unite fans of the project and fully integrate them as a part of the program through both social and traditional media engagements. Additionally, Clarion and its partners are working to encourage fan and enthusiast participation by providing detailed content highlighting every part of the build process.
“The first generation NSX is already an exceptional car in many ways, but our goal is to set the bar for our Clarion Builds NSX several notches above the industry’s definition of perfect, so refinishing our car with BASF’s top-of-the-line Glasurit paint is one way we plan to accomplish that,” said Allen H. Gharapetian, vice president of Marketing and Product Planning for Clarion Corporation of America and chief of the Clarion Builds Program.
To learn out more about the program, or to follow the build of the classic cars, visit www.clarionbuilds.com.
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