2013-04-08

For
Immediate Release

Portland, OR (April 8, 2013) -- BMW Portland is excited to announce the first "BMW Portland
Art Car" initiative - allowing local artists to design a new Art Car with the
Ultimate Driving MachineĀ® as their canvas. The original 17 BMW Art Cars
featuring artists such as Andy Warhol, David Hockney and Jeff Koons can be
viewed at: www.bmwcarcollection.com

BMW Portland is
inviting design entries for the first BMW Portland Art Car, through noon on May
15, 2013. Full information regarding the contest, including art submission
instructions, can be found at www.BMWPortland.com



The winning
design will be selected by a panel of judges that includes:

Jeff Curtis
CEO, Portland Rose Festival

Howard White
VP, Brand Jordan, Nike

Christopher
Mattaliano General Manager, Portland Opera

Richard Kumar
BMW, North America

BMW Portland
will recognize First, Second, and Third place designs with awards totaling
$10,000. First place will receive $2,500 cash plus a $2,500 scholarship or
contribution to the non-profit of the winner's choice. Second and Third place
winners will receive cash and contribution payments totaling $3,000 and $2,000
respectively. In addition, the winning design will be applied as a full-vehicle
wrap on a 2013 BMW 650i Coupe to be displayed by BMW Portland at featured
events and in the dealership's showroom.

Added BMW
Portland General Manager, Gregg Randolph: "We're really excited to be staging a
contest that celebrates two of the things that make Portland so unique and
special-the Arts and the Rose Festival. We're looking forward to sharing the
winning design at the 105th Grand Floral Parade on June 8, 2013; and to
showcasing the vehicle at our downtown location thereafter."

BMW Portland is
a BMW Authorized new and luxury used car dealer located at 2001 SW Jefferson, Portland, Oregon, 97201.
It is a subsidiary of Lithia Motors Inc., which is the ninth largest automotive
retailer in the United States. Lithia sells 27 brands of new vehicles and all
brands of used vehicles at 87 stores in 11 states. Lithia also arranges
finance, warranty, and credit insurance contracts; and provides vehicle parts,
maintenance, and repair services at all of its locations.

For additional
information, please contact:

David Sly,
President, Ideba

davids@idebamarketing.com

Cell: (425)
638-3797

Gregg Randolph,
GM, BMW Portland

grandolph@bmwportland.com

Office: (503) 226-0380

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