Your social media marketing is important and should be taken seriously. Often an organization’s social media is the front face of their business and needs to be managed and monitored correctly. The question we hear most often from many businesses is “Why should I outsource my social media marketing?” This is a good question and there are several reasons why you should outsource your social media to a professional agency like Blurt Marketing.
Reason #1 – It’s getting more difficult to do correctly
Facebook is making it increasingly more difficult to use your business page to post marketing messages. In fact, Facebook’s new change to their algorithm will more than likely hide your message to your “Friends” if it is a marketing message. Facebook’s ever changing terms of service and technology is making it more and more difficult for your posts to be seen by your Friends. This means that even though you are posting content that maybe engaging and relevant, on average, less than 3% of your Friends are actually seeing it! That’s right…less than 3%! There are ways to overcome this but it requires a planned approach and a professional agency to know what to post and do what steps are necessary to ensure it gets the visibility you were once used to. Otherwise you are posting content for yourself only and wasting your valuable time.
Reason #2 – Organic growth is dead
Long gone are the days where you posted something on Facebook and everyone could see it. If you are not paying for your posts to be seen then you are the only ones seeing them. Facebook is a publically traded company and is interested in profits, which means unless you are paying, no one will ever see what you are saying. Trust us-we have been doing this for a long time and organic growth is simply no longer the case when it comes to Facebook. That is why with each Client of Blurt Marketing we designate a portion of their monthly service fee towards paid advertising on various social media networks. This is an absolute necessity and is essential to each account. Our buying power is substantial and we know how to make the right purchase for your business to get the visibility you need for growth.
Reason #3 – It is very easy to waste money
With these new “Pay to play” methods being adopted by most social networks, it is very easy to waste money. If you do not make smart and informed purchases on these networks, you can quickly and easily find that you wasted money without getting any results. We know of many clients who have spent hundreds of dollars with very little to show for their efforts. In fact, it is so easy to waste money, we would discourage anyone from doing any social media buys without knowing the entire process. Clicks and impressions can go by very quickly and eat up anyone’s marketing budget without ever getting a single Friend, Follower or Like. Using Blurt Marketing as your social media partner ensures your money is used correctly, getting you the best possible results.
Reason #4 – Good content takes time
Anyone can post or publish anything online easily and quickly. But out of the millions of pieces of content published online each day, how much of it would you say is relevant, targeted and interesting? Coming up with good content that is engaging and timely takes effort and research and most organizations simply lack the time and expertise to do this correctly. Posting your address, hours of operation and holiday greetings only goes so far and does very little to engage and build your audience. At Blurt Marketing, we have technology that tells us what is working and what is trending so we can use this information for the benefit of our clients.
Reason #5 – Do nothing rather than doing it poorly
When you are a client of Blurt Marketing, we post good content on your behalf consistently. Having a rhythm to the type and frequency of your messaging is important to build awareness and grow your brand. However, many of our clients who perform their own social media marketing struggle to be creative and consistent and have accounts that are half setup and very poorly administered. Neglected online social media accounts send a message to your customers that are don’t care and your reputation means nothing. In many instances search engines will rank these abandoned pages higher in the ranking of the businesses website and when visited, what a potential customers sees are the failed efforts of the business in their poor attempt to market socially. A business is better off doing nothing in these instances rather than have incomplete or deserted accounts for all to see online.
Reason #6 – Measure what works
Knowing what works is a key element to having a successful social media marketing strategy. Reading the data that is available to you and measuring responses are essential tasks when trying to use social media to market your business. As a client of Blurt Marketing, you have the benefit of having a team of dedicated social media marketers behind you that constantly analyze your social media accounts to know what is working and what needs improving. Turning valuable data into useful information that is acted upon is one of the most overlooked aspects of social media marketing but is an integral part of service we offer each client.
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