Horror Icon Elvira, Mistress of the Dark is the official host of ScareLA 2016. With her signature quick wit and vampish good looks, Cassandra Peterson rose to fame as Elvira, the horror hostess of Elvira’s Movie Macabre show and became a pop culture phenomena.
“I’m thrilled to partner with ScareLA as the official host of their 2016 convention this August,” said Peterson. “ScareLA is THE place for haunt and horror fans and industry professionals and what could be better than beginning the Halloween celebration early?”
Elvira’s hosting duties compliment the 2016 convention theme, “Season of the Witch” while the convention’s tagline, “Cast a Dark Spell on the Summer,” celebrates the spooky, scary, and unusual things in Southern California and beyond. Both the theme and tagline also highlight female empowerment.
“We are honored to have Cassandra Peterson join us as the official host of ScareLA this year,” said Lora Ivanova, ScareLA Founder and Executive Producer. “No one captures the essence and magic of Halloween better than Elvira, Mistress of the Dark! Throughout history, the dark and mysterious has captivated imaginations and encouraged people to be different. Elvira inspires all to stand out and be their spooky selves. At ScareLA, we celebrate the unusual and are eager to share our passion with fans and families this summer as we bring Halloween early to Los Angeles.”
ScareLA is set to take place August 6-7 at the Pasadena Convention Center and tickets are on-sale now. Guests will have an opportunity to take pictures with the Mistress of the Dark on Saturday on her famous red couch, as well as enjoy a designated Elvira experience on the show floor. Peterson will also be signing autographs on Saturday and Sunday, in addition to having a scheduled meet and greet with fans.
Launched in 2013, ScareLA celebrates the west coast’s Halloween industry – from its iconic theme parks to its home haunts. With more than 200 curated vendors, artists and exhibits, ScareLA attendees will be able to enjoy presentations, classes and workshops for all ages, children’s programming, haunt experiences, a screening room, games, a costume party, and more. Attracting close to 10,000 guests in 2015, ScareLA is one of the fastest growing independent conventions in the United States.
To learn more, visit www.scarela.com.