Featured story
[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes
Feb 10, 2017 by Matt McGee
In this week's show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of hashtags and more.
From Marketing Land
Cool tricks to explore Google's Knowledge Graph results, featuring Donald Trump
Feb 10, 2017 by Tony Edward
Whether you want to gain some insight into how Google's Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.
Top 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M views
Feb 10, 2017 by Amy Gesenhues
The combined video views for January's top 10 ads totaled 37.8 million, a significant drop from the 100 million views generated in December.
Local SEO in 2017: 5 simple ways to dominate local search
Feb 10, 2017 by Sherry Bonelli
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.
Making the right martech bets [Infographic]
Feb 10, 2017 by Liam O'Connor
How are leading organizations approaching their marketing technology (martech) strategy? Contributor Liam O'Connor shares an infographic summarizing recent research findings by Lenati and Chiefmartec.com.
Google releases Chrome version with the first browser support for WebVR
Feb 10, 2017 by Barry Levine
New capability means that users no longer need to download an app to view online VR.
Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
Feb 10, 2017 by Barry Levine
The acquisition and new capabilities point to the importance of social ads to social management platforms.
Facebook opens itself to measurement audit, gives brands more control over video ad buys
Feb 10, 2017 by Tim Peterson
Facebook will sell video ads based on the industry's viewability standard and introduce a new sound-on option.
Nielsen's 'Digital in TV Ratings' wins MRC accreditation
Feb 10, 2017 by Barry Levine
The certification marks another step toward full data equality for online-delivered television.
Yelp Q4: earnings beat expectations, but guidance disappoints investors
Feb 10, 2017 by Greg Sterling
The company will continue to focus on growing its mobile-app user base in 2017.
What businesses need to know about the Yelp Elite program
Feb 10, 2017 by Brian Patterson
If you're not familiar with the Yelp Elite program, it might be time to bone up on it. Columnist Brian Patterson gets into the nitty-gritty of the program and explains how it can be a boon for marketers and business owners.
3 things you can do to stop (or at least slow) customer churn
Feb 10, 2017 by Jordan Elkind
Getting your customers to keep coming back is crucial for sustainable growth. Columnist Jordan Elkind outlines three things to keep in mind when setting up a churn prevention program.
Online Marketing News From Around The Web
Affiliate Marketing
CJ Affiliate's User Experience (UX) Philosophy, Conversant Blog
Analytics
Three ways brands are using emotional analytics to connect with customers, Econsultancy
Blogs & Blogging
How to Raise Your Instagram Game for Your Blog, The Blog Herald
Business Issues
Q&A site Quora clamps down on anonymity - will review content before publishing, restrict actions, TechCrunch
Twitter hopes machine learning can save it from oblivion, VentureBeat
Content Marketing
Do You Have a Plan to Scale Content Creation?, Duct Tape Marketing
How Repurposing Content Can Take Your Content Strategy from Good to Great, Convince and Convert
The Downsides of Licensed Content, MarTech Advisor
Understand How Content is Influencing Buyers: A Primer on Attribution Models, Content Marketing Institute
Conversion Optimization
How to Increase Conversion Rates On Your Site in 5 Easy Steps, Small Biz Trends
Copywriting, Design & Usability
WordPress Maintenance Checks to Get Out of the Way Today, WPExplorer
Domaining
.Ceo and .best to release 1 and 2 character domains, The Domains
As expected, .Com/.Net shed 1.9 million domains last quarter, Domain Name Wire
E-Commerce
Capitalizing on the US online market from overseas, Mobile Commerce Daily
Lessons Learned from John Lewis' Mcommerce Efforts, eMarketer
Making the most of multichannel (with data's help), Econsultancy
Email Marketing
Super Bowl 2017 Email Report: It's a Touchdown for Read-Lengths, Movable Ink Blog
<ta