Featured story
Top 10 Most Shared Super Bowl LI Ads: Budweiser's immigration story shared more than any other ad
Feb 6, 2017 by Amy Gesenhues
Budweiser's "Born the Hard Way" earned more than 435K shares on game day, nearly double won by the No. 2 most shared Super Bowl ad.
From Marketing Land
When should advertisers consider pausing Google Local Inventory Ads?
Feb 6, 2017 by Andy Taylor
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.
Super Bowl-related social activity was up Sunday on both Facebook & Twitter
Feb 6, 2017 by Matt McGee
An exciting Patriots comeback? Topical Super Bowl ads? Whatever it was, social media users were more active this year during the game than they were a year ago.
The future of paid voice search and monetizing the map
Feb 6, 2017 by Brian Smith
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals.
SMX West low rates expire Saturday. Register now to master SEO and SEM!
Feb 6, 2017 by Marketing Land
Register now for SMX West, March 21–23 in San Jose, and take advantage of Early Bird pricing!
TV maker VIZIO fined $2M for no-consent tracking of consumer viewing habits
Feb 6, 2017 by Greg Sterling
Viewing habits were meticulously tracked, tied to demographics and sold to third parties for ad targeting and tracking.
Top 10 Super Bowl LI Ads on YouTube: Anheuser-Busch brands Budweiser & Bud Light win big
Feb 6, 2017 by Amy Gesenhues
Budweiser's 'Born the Hard Way' -- an immigration story about founder Adolphus Busch coming to America -- was the most watched ad on game day.
How mobile marketers can prepare for when tragedy strikes
Feb 6, 2017 by Polly Alluf
When news happens, there are times when brands must respond, and respond quickly. Contributor Polly Alluf says mobile marketers need to ensure their apps can be modified as quickly as other channels.
IBM's Watson joins H&R Block to explain taxes to humans
Feb 6, 2017 by Barry Levine
The cognitive supercomputer is adding tax preparation to his seemingly endless resume of occupations.
Super Bowl's politically charged ads, like 84 Lumber's, spark social buzz
Feb 6, 2017 by Tim Peterson
84 Lumber's immigration-themed ad attracted more visitors than its site could handle and elicited more social mentions than any other Super Bowl advertiser.
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