Featured story
A better Siri is critical to the iPhone's long-term competitiveness
Jan 31, 2017 by Greg Sterling
Apple is no longer the leader in a much more crowded virtual assistant field.
From Marketing Land
Let's make 2017 the year of honest reviews!
Jan 31, 2017 by Greg Gifford
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.
SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
Jan 31, 2017 by Wesley Young
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates.
Walmart targets Amazon Prime with free, two-day shipping
Jan 31, 2017 by Matt McGee
Battle between retail giants continues as Walmart goes after Amazon Prime's free shipping by offering it with no membership fee required.
Snapchat launches new Facebook-inspired ad technology platform
Jan 31, 2017 by Tamar Weinberg
Snapchat has launched a bigger and better advertising platform that is aimed to grow their revenues.
Budweiser Super Bowl LI ad tells immigrant story of founder coming to America from Germany
Jan 31, 2017 by Amy Gesenhues
The Anheuser-Busch brand says its Super Bowl commercial was inspired by its founder Adolphus Busch's pursuit of the American Dream.
Super Bowl LI advertisers: Here are the brands gearing up for game day
Jan 31, 2017 by Amy Gesenhues
New updates to the list include spots from Wendy's, Tide and Budweiser -- and social posts announcing campaigns from BAI and T-Mobile.
How martech has made ABM-at-scale possible
Jan 31, 2017 by Barry Levine
Account-based marketing uses spears instead of marketing's traditional wide nets to get new customers, and now tech is enabling armies of spears.
The 3 challenges all social CMI professionals face (and how to overcome them)
Jan 31, 2017 by Will McInnes
As the role of the social consumer market insights professional becomes ever more vital to organizations, contributor Will McInnes takes a look at the hurdles they face and how to successfully deal with them.
Sizmek's dynamically assembled ad serving now includes audience segments from DMPs
Jan 31, 2017 by Barry Levine
The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser.
Facebook opens its ad network's video ads to independent viewability checks
Jan 31, 2017 by Tim Peterson
Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook's own 50% in view standard.
5 storytelling triggers that spur your readers to take action
Jan 31, 2017 by Jennifer Spencer
How do you write content that encourages engagement? Contributor Jennifer Spencer shares five tips to keep in mind when creating a story for your readers.
Tech firms join forces to push back on Trump immigration ban
Jan 31, 2017 by Greg Sterling
More than 25 tech companies potentially involved in the action.
Square offering merchants $12K in free payment processing with Apple Pay
Jan 31, 2017 by Greg Sterling
The program represents about $350 in fee savings to local merchants.
Online Marketing News From Around The Web
Analytics
With omnichannel, you're only as good as what you can measure, Digiday
Blogs & Blogging
Guide to B2B Blogging, Crazy Egg
How to Make a Quiet Blog More Interactive, Blog Tyrant
Business Issues
Facebook CEO Mark Zuckerberg: The US "is a nation of immigrants, and we should be proud of that", Quartz
Google is pledging $4M to support U.S. immigration organizations, TechCrunch
LinkedIn Expands Refugee Support Program to the U.S., Official LinkedIn Blog
Snap selects New York Stock Exchange for IPO, Reuters
Content Marketing
3 Ways to Make Controversial Content Work for Your Brand, Marketo
A System for Easily Publishing Consistently Great Content, Problogger
Content Inventories Don't Have to Bog You Down: Use Random Sampling, CMS Wire
Day One: How to Build a "Backbone" for Your Content Marketing, Problogger
For Native Advertising, 2017 Looks Like a Year of Clarity, eMarketer
Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources, Content Marketing Institute
Conversion Optimization
How to Know Exactly What Content to Deliver to Convert More Prospects, Copyblogger
Copywriting, Design & Usability
13 Free Tools to Test Website Speed, Practical Ecommerce
7 Copywriting Tips for Marketing Professionals, CopyPressed
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