Featured story
What if Super Bowl commercials were like digital ads?
Feb 3, 2017 by Lewis Gersh
We can all learn a lot from how advertisers treat America's ultimate tentpole event, says columnist Lewis Gersh.
From Marketing Land
Avoid the 7 deadly sins of mobile performance marketing
Feb 3, 2017 by Digital Marketing Depot
Are you committing one of these mobile performance marketing sins?
Methbot, fake news and five other reasons SEM/SEO interest will surge
Feb 3, 2017 by Kevin Lee
Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry.
FTC issues report and guidelines on cross-device tracking
Feb 3, 2017 by Greg Sterling
Transparency, consumer choice, data sensitivity and security are the four principles that companies must respect.
Amazon Prime now has more than 50 million items, dwarfing Walmart's new competitor
Feb 3, 2017 by Matt McGee
Announcement of latest milestone comes just days after Walmart announced its Prime competitor.
Solving a marketer's top 3 segmentation dilemmas
Feb 3, 2017 by Mary Wallace
Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect's needs.
Local search: It's all about mobile
Feb 3, 2017 by Jacob Baadsgaard
More and more, people are searching for local options on mobile devices -- and columnist Jacob Baadsgaard points out that if your business isn't showing up for those searches, you're likely missing out.
Get your ad game on with Marketing Land's #HashtagBowl live blog on Sunday
Feb 3, 2017 by Pamela Parker
Here's your invitation to the ultimate industry Super Bowl party -- the Marketing Land #HashtagBowl Live Blog!
Audi uses Super Bowl ad to drive home importance of equal pay for women
Feb 3, 2017 by Amy Gesenhues
'Pay equality is a big message for a big stage,' says the brand's vice president of marketing, Loren Angelo.
[Podcast] Marketing Land Live #43: Cool, creepy and contemporary — Super Bowl LI ads hit the web
Feb 3, 2017 by Matt McGee
In this week's podcast, we talk about the current crop of Super Bowl ads that have been pre-released online -- the ones that are cool, a few that are contemporary and at least one that's really creepy.
Hitwise now updates its audience tracking hourly
Feb 3, 2017 by Barry Levine
The higher frequency steps up the pace for tracking opt-in audiences across searches and websites.
Tru Optik, Kantar Millward Brown can now track real-world purchases by individuals to OTT TV ads
Feb 3, 2017 by Barry Levine
This week, OTT audience measurement firm Tru Optik announced a partnership with global research agency Kantar Millward Brown that allows an advertiser to track your offline purchase to the serving of that ad on your connected TV.
Don't risk your business and consumer relationship over 'alternative facts'
Feb 3, 2017 by Rachel Lindteigen
Don't try to hide or exaggerate the facts. Columnist Rachel Lindteigen says content marketers will be rewarded if they offer their consumers content that's honest and relevant.
Online Marketing News From Around The Web
Analytics
Growth Through Analytics with Andy Abbar, E-Nor
Business Issues
Google sells Terra Bella satellite unit to startup Planet Labs, Venture Beat
Medium plans to launch a consumer subscription product this quarter, TechCrunch
Content Marketing
Enough Already About the Value of Content, CMS Wire
Five Fierce Ways to Maximize Your Content Distribution, MarTech Advisor
How to Engage People Through Storytelling, Crazy Egg
How to Stop Overthinking Your Content and Start Writing What Customers Love, Content Marketing Institute
Refurbishing Top Content, Moz
Conversion Optimization
How an Engagement Platform Should Support Conversions, blog.marketo.com
Copywriting, Design & Usability
Colorful Inspiration For Gray Days: Illustration And Photography At Their Best, Smashing Magazine
How to Improve Your WordPress Website's Security, WPExplorer
Domaining
Did Snap pay $5million for Snap.com ?, The Domains
E-Commerce
Don't Let These Common Myths of Selling on Amazon Fool You, MarTech Advisor
Here's How to Maximize Ecommerce Sales Through Facebook in 2017, CMS Wire
Email Marketing
7 Mistakes to Avoid When Sending Cold Emails, MarTech Advisor
Why You Need to Use AI in Email Marketing Now, CMS Wire
Internet Marketing Industry
<table class="devicewidth" border="0" cellspacing="0" cellpadding="0" widt