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179 reasons to attend MarTech San Francisco – rates increase next week!
Feb 14, 2017 by Marketing Land
100 speakers, 70+ presentations, 8 tracks, and 1 opportunity to get the lowest rate on your MarTech ticket.
From Marketing Land
Facebook turns sound on by default in videos, debuts TV apps
Feb 14, 2017 by Tim Peterson
By playing videos with the sound on and on people's TVs, Facebook is upping its push to become a destination for video viewers and video ad dollars.
7 tips for small manufacturers thinking about using AdWords
Feb 14, 2017 by Dianna Huff
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you've never done a paid search campaign before.
Why machine learning is critical to multi-touch attribution
Feb 14, 2017 by Alison Lohse
Columnist Alison Lohse notes that in today's complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data -- and machine learning does just that.
'Things to do near me' SEO
Feb 14, 2017 by Andrew Shotland
Columnist Andrew Shotland takes a look at the "near me" phenomenon and shares data that helps illuminate how to rank for these queries.
Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
Feb 14, 2017 by Greg Sterling
But e-commerce totals are much smaller than digital-influenced in-store sales.
Publishers Clearing House attributes 26 percent revenue lift to header bidding
Feb 14, 2017 by Barry Levine
One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer.
4 ways to grow your return on personalization
Feb 14, 2017 by Jim Dicso
Columnist Jim Dicso shares how brands can maximize their personalization efforts and build stronger, longer-lasting customer relationships.
Ready for GDPR? This white paper points you in the right direction
Feb 14, 2017 by Barry Levine
Here's a good starting point for learning about what any company with European users needs to consider before May of next year.
How ads on Google for its own products can impact the prices other advertisers pay
Feb 14, 2017 by Ginny Marvin
Just as on a retail shelf, there are only so many ad spots available on a search result.
2017 Hashtag Bowl winners: Congrats To Twitter, Anheuser-Busch & Eggo
Feb 14, 2017 by Matt McGee
We've chosen the winners from our 6th annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big game.
Online Marketing News From Around The Web
Affiliate Marketing
The Science Behind Ecommerce: Affiliate Marketing gets Scientific, Affiliate Marketing Blog
Analytics
B2B Blog Metrics: 4 Effective Categories to Measure Success, Sword and the Script
Social Media Reporting Tips (From Your Boss), Simply Measured
Why You Need to Measure Brand Equity - and How to Do It, Kiss Metrics
Blogs & Blogging
Advertising will remain optional for over 95% of sites on Disqus, Disqus Blog
How To Turn Your Daily Life Into Content, The Blog Herald
Important Changes - Disqus Ads Are No Longer Free to Disable, Kinsta
Timeline: What to Do When Your Blog Goes Down, Blog Tyrant
Business Issues
Amazon launches Chime, a video conferencing and communications service for business, TechCrunch
Content Marketing
46% of B2B Marketers Say Research Is the Most Effective Content, Convince and Convert
8 Content Marketing Lessons to Live By (and Win Awards), Content Marketing Institute
9 (More) Lessons From the World's Best Content Marketing Brands, Content Marketing Institute
Fake News in Content Marketing and Why it's Wrong, The Sales Lion
How to Reuse Content to Get More Traffic, Duct Tape Marketing
Transform Your Content from Predictable to Provocative with This Bold Method, Copyblogger
Conversion Optimization
Microcopy: Near Invisible Text That Converts Visitors to Customers, Shopify Plus
Copywriting, Design & Usability
Free Fonts With Personality And Style, Smashing Magazine
How a Website Redesign Increased Organic Traffic, Search Engine Journal
Domaining
2 Years of .Space, The Domains
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