2017-01-20







Featured story

How digital media won the White House for an 'analog' audience

Jan 20, 2017 by Rob Rasko

Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election.

From Marketing Land

YouTube gains access to Google account data for ad targeting, teases new measurement solution

Jan 20, 2017 by Ginny Marvin

YouTube also says it is working on new measurement solution to improve cross-screen measurement.

Relaunching your website? Don't forget an SEO audit!

Jan 20, 2017 by Janet Driscoll Miller

Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.

Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017

Jan 20, 2017 by Adam Weiss

What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017.

DataSift offers first analysis at scale of how LinkedIn's members engage with content

Jan 20, 2017 by Barry Levine

The new service can be used to find and target audiences, boost a brand's image or improve content marketing.

Survey: Social and mobile are top drivers of new small business digital spending

Jan 20, 2017 by Greg Sterling

Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year.

Online Marketing News From Around The Web

Analytics

How to Better Integrate Analytics Into Your Marketing Strategy, blog.kissmetrics.com

Content Marketing

4 Key Takeaways About the Future of Content, www.adweek.com

Need Engaging, Authentic Content? Unleash the Power of Conversations, contentmarketinginstitute.com

Conversion Optimization

How Colors Affect Conversion Rates, blog.crazyegg.com

How We Increased Conversions By 130% With Iterative Testing, www.searchenginepeople.com

Domaining

All new executive branch .gov domains will ditch HTTP, enforce HTTPS, techcrunch.com

E-Commerce

Amazon job posting suggests plan to bring shopping experiences into VR, techcrunch.com

Amazon puts virtual Dash buttons on its homepage, techcrunch.com

India's Demonetization Is Having A Domino Effect On Credit, E-Commerce, www.fastcompany.com

New players look to dominate e-commerce in 2017, venturebeat.com

Thousands of foreign brands enter China through e-commerce, www.internetretailer.com

UK Ecommerce Sales Growth Healthy in 2016, www.emarketer.com

Want to Please Shoppers? Respond Quickly, www.practicalecommerce.com

General Internet Marketing

3 Vital New Year Calibrations to Your B2B Marketing Programs, www.martechadvisor.com

5 Steps to Kickstart Your Account-Based Marketing Program, blog.marketo.com

Definitions for Common Digital Marketing Acronyms and Terms, www.lunametrics.com

Take a Break From the Marketing Action to Think About Strategy, www.cmswire.com

The Secret To Keeping Your Marketing Approach Fresh, www.socialmediaexplorer.com

The Top 20 Places Your Business Needs to Be Listed Online, www.verticalresponse.com

Internet Marketing Industry

Influitive Launches Upshot to Create Authentic Customer Stories for B2B Companies, influitive.com

Unlock content engagement insights in the new Disqus Analytics, blog.disqus.com

Return Path Introduces Real-Time Alerts to Help Marketers Identify and Resolve Email Deliverability Issues, returnpath.com

MarTech

Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017, Chief Marketing Technologist Blog

How AI helps marketers invest in the right ads, venturebeat.com

Three bold marketing technology predictions for 2017, econsultancy.com

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