Featured story
How digital media won the White House for an 'analog' audience
Jan 20, 2017 by Rob Rasko
Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election.
From Marketing Land
YouTube gains access to Google account data for ad targeting, teases new measurement solution
Jan 20, 2017 by Ginny Marvin
YouTube also says it is working on new measurement solution to improve cross-screen measurement.
Relaunching your website? Don't forget an SEO audit!
Jan 20, 2017 by Janet Driscoll Miller
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
Jan 20, 2017 by Adam Weiss
What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017.
DataSift offers first analysis at scale of how LinkedIn's members engage with content
Jan 20, 2017 by Barry Levine
The new service can be used to find and target audiences, boost a brand's image or improve content marketing.
Survey: Social and mobile are top drivers of new small business digital spending
Jan 20, 2017 by Greg Sterling
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year.
Online Marketing News From Around The Web
Analytics
How to Better Integrate Analytics Into Your Marketing Strategy, blog.kissmetrics.com
Content Marketing
4 Key Takeaways About the Future of Content, www.adweek.com
Need Engaging, Authentic Content? Unleash the Power of Conversations, contentmarketinginstitute.com
Conversion Optimization
How Colors Affect Conversion Rates, blog.crazyegg.com
How We Increased Conversions By 130% With Iterative Testing, www.searchenginepeople.com
Domaining
All new executive branch .gov domains will ditch HTTP, enforce HTTPS, techcrunch.com
E-Commerce
Amazon job posting suggests plan to bring shopping experiences into VR, techcrunch.com
Amazon puts virtual Dash buttons on its homepage, techcrunch.com
India's Demonetization Is Having A Domino Effect On Credit, E-Commerce, www.fastcompany.com
New players look to dominate e-commerce in 2017, venturebeat.com
Thousands of foreign brands enter China through e-commerce, www.internetretailer.com
UK Ecommerce Sales Growth Healthy in 2016, www.emarketer.com
Want to Please Shoppers? Respond Quickly, www.practicalecommerce.com
General Internet Marketing
3 Vital New Year Calibrations to Your B2B Marketing Programs, www.martechadvisor.com
5 Steps to Kickstart Your Account-Based Marketing Program, blog.marketo.com
Definitions for Common Digital Marketing Acronyms and Terms, www.lunametrics.com
Take a Break From the Marketing Action to Think About Strategy, www.cmswire.com
The Secret To Keeping Your Marketing Approach Fresh, www.socialmediaexplorer.com
The Top 20 Places Your Business Needs to Be Listed Online, www.verticalresponse.com
Internet Marketing Industry
Influitive Launches Upshot to Create Authentic Customer Stories for B2B Companies, influitive.com
Unlock content engagement insights in the new Disqus Analytics, blog.disqus.com
Return Path Introduces Real-Time Alerts to Help Marketers Identify and Resolve Email Deliverability Issues, returnpath.com
MarTech
Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017, Chief Marketing Technologist Blog
How AI helps marketers invest in the right ads, venturebeat.com
Three bold marketing technology predictions for 2017, econsultancy.com
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